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Agencia de Publicidad Programática

Impactamos a tu audiencia objetivo en el momento y lugar indicado, gracias a la precisión y automatización de la publicidad programática.

¿Por qué usar la compra programática?

La compra programática te permite ahorrar tiempo y mejorar los resultados de tus campañas publicitarias. Con ella, llegarás a las audiencias correctas de forma precisa, optimizando tu inversión.
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Segmentación

La publicidad programática utiliza big data para llegar a un público específico, mejorando la calidad del tráfico. Permite segmentar las campañas no solo por criterios geográficos o demográficos, sino también por tipo de contenido, sitios web, categorías, y sistemas operativos

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Impresiones adecuadas

Uno de los problemas de la publicidad display siempre ha sido la sobre exposición. Evita quemar a tus audiencias impactando por exceso ahorra en costes mostrando los anuncios las veces necesarias como para tener efecto.

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Precisión

La compra programática al ser automática nos da una precisión en la compra y ajustes a tiempo real de las mismas que no da la compra manual de medios online. Optimiza tus campañas de una manera más precisa y obtén un retorno mucho mayor.

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Rentabilidad

Esta es quizás la ventaja que más te va a gustar, y es que la publicidad programática es mucho más rentable que la publicidad display tradicional. Precisamente por todo lo comentado anteriormente. Cada Euro invertido va a tu público elegido y, cada impresión mostrada cuenta para el éxito de tus campañas.

Publicidad Programática

¿Dónde podemos trabajarla?

Medios Digitales

Ampliamos tu alcance y fortalecemos la autoridad de tu ecommerce mostrando tus anuncios en periódicos y medios digitales.

RRSS o Apps Destacadas

¿En qué redes sociales o aplicaciones pasan más tiempo tus clientes? ¡Justo ahí es dónde aparecerán tus anuncios!

Webs

Mostramos tus anuncios en sitios web estratégicos que estén alineados con tu marca y productos.

Necesitas comenzar con la compra programática si...

Quieres que tus anuncios aparezcan en los medios y a los usuarios adecuados.

Buscas un partner que te ayude a destacar frente a la competencia y maximizar tus ventas en el entorno digital.

Necesitas una agencia con experiencia real, que entienda tu sector y no se limite a usar tecnicismos.

Valoras la transparencia y esperas un partner que justifique cada euro invertido con resultados claros y medibles

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Da el paso ¡Contáctanos para comenzar tu campaña de publicidad programática!

¡Quiero que seáis mi equipo!

Clientes satisfechos, sinónimo de trabajo bien hecho

“¡Muy recomendado! Llevábamos mucho tiempo cambiando de agencias hasta que dimos por recomendación directa con Línea Gráfica. Son grandes profesionales que escuchan y aconsejan a sus clientes de manera profesional y sobre todo racional.”

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Pilar Martín
Ecommerce Manager de Puro Ego
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"\r\n \r\n (min-width: 990px) 600px, \r\n\t\t\t\t\t\t\t\t\t\t calc(100vw - 40px)\r\n \r\n\t\t\t\t\t\t\t\t\t"

“Tienen un equipo muy profesional, cercano y proactivo. Están ahí siempre que les necesitas. Además ofrecen un amplio abanico de servicios para ayudarte con tu e-commerce.”

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Francisco Ochoa
CEO de Seena Owell
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"\r\n \r\n (min-width: 990px) 600px, \r\n\t\t\t\t\t\t\t\t\t\t calc(100vw - 40px)\r\n \r\n\t\t\t\t\t\t\t\t\t"

“Equipo de marketing super profesional y proactivo. Cosa que cuesta encontrar. Muchas veces andamos con tantas cosas que no sabe uno por donde tirar, el equipo de Línea Grafica es capaz de ir guiando y resolviendo con autonomía las necesidades. Dicho y hecho.”

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Said Jimenez
Responsable de Desarrollo de Negocio de Dietisur
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"\r\n \r\n (min-width: 990px) 600px, \r\n\t\t\t\t\t\t\t\t\t\t calc(100vw - 40px)\r\n \r\n\t\t\t\t\t\t\t\t\t"

“Llevamos colaborando con Línea Gráfica desde diciembre de 2023, y estamos muy satisfechos con los resultados. Desde el inicio, han demostrado una comprensión profunda de nuestra visión y objetivos, diseñando una estrategia que ha impulsado nuestro negocio a nuevos niveles. Destacar el gran equipo de profesionales detrás de la agencia, que nos han guiado desde el principio, resolviendo dudas y ofreciendo sugerencias de manera proactiva.”

Jordi Costa
CEO

"\r\n \r\n (min-width: 990px) 600px, \r\n\t\t\t\t\t\t\t\t\t\t calc(100vw - 40px)\r\n \r\n\t\t\t\t\t\t\t\t\t"

¡Quiero que seáis mi equipo!

¿Por qué nosotros? [Te damos 6 razones de peso]

1

Más de 15 años de experiencia en el mundo del comercio electrónico

2

De las únicas Agencias en España con la certificación Partner Shopify Plus

3

Equipo multidisciplinar altamente cualificado y certificado

4

Especializados en proyectos nacionales e internacionales

5

Primera agencia Partner Platinum Prestashop en España

6

Servicios ecommerce 360: Marketing, hosting, consultoría, desarrollo, y facturación software

Nuestros partners

Cuando grandes empresas nos avalan será porque lo hacemos bien ¿no crees? No lo dudes más y confía en nuestro equipo de profesionales. ¡Déjalo en nuestras manos y verás!
Quiero más info
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¡Incrementa las ventas de tu ecommerce con compra programática!

Somos tu equipo. Lo sabemos y lo sabemos ¡Contacta ahora con nosotros y empezaremos a estudiar tu estrategia de compra programática!

¡Quiero que seáis mi equipo!
¿Tienes dudas sobre nuestro servicio de publicidad programática?

Preguntas frecuentes

Es un tipo de publicidad display que facilita el acceso a los anunciantes a medios publicitarios a través de plataformas de compra por subasta (basadas en Big Data y Machine Learning). La tecnología permite a las marcas conectar con su público objetivo de una manera muy precisa y flexible. De esta manera conseguimos campañas de display mucho más rentables que las tradicionales.

La publicidad programática ofrece una serie de ventajas con respecto a otros modelos de compra tradicionales. Los podemos resumir en: capacidad de segmentación, flexibilidad en la compra de espacios online y cambios a tiempo real, precisión en las campañas PPC y resultados de gran valor.

O lo que es lo mismo Real Time Bidding. Este concepto hace referencia a la compra-venta de publicidad digital mediante un sistema de pujas. Esta compra se hace por cada impresión y se realiza en tiempo real. Es el sistema sobre el que se basa la compra de medios en publicidad programática.

{"id":629034549557,"title":"How to generate leads in your B2B business?","created_at":"2024-10-10T10:49:16+02:00","body_html":"Do you want to increase your B2B lead generation? At Línea Gráfica we have prepared this article for you so that you can take your B2B business to the next level. But to get started, it is essential to understand the important steps and ways to generate leads. Throughout the article, we will look at different points, from what leads are to how to attract new B2B clients. Thanks to this article, you will learn how to attract and convert leads, thus boosting the growth of your business. Join us on this journey and discover how to transform your B2B lead generation approach to obtain tangible results. Let's get started! ✨\n\u003ch2\u003e \u003cstrong\u003eWhat are B2B leads?\u003c\/strong\u003e\n\u003c\/h2\u003e\n\n \u003cp\u003eB2B leads are the \u003cstrong\u003epotential customers of companies that you have in your database.\u003c\/strong\u003e That is, everything that has to do with contact information, such as personal information such as phone number or email, of people who make purchasing decisions within those organizations. Unlike the B2C market, where companies try to obtain contact data from visitors to fill them with information and messages that bring them closer to the brand, in B2B the process is a bit more complex. Typically, this is done through email marketing campaigns. When these leads are ready to buy, that's when the sales team comes into play to close the deal. In B2B, your goal is to identify leads that actually have the power to make a purchasing decision. This is not as simple as in B2C, because business-oriented solutions are often very specific. Once you find interested companies, more questions may arise. Like, for example, who in the company will make the purchasing decision? Will this person need approval from a committee? When is the best time to try to close the sale? As you can imagine, selling in the \u003ca href=\"https:\/\/www.lineagrafica.es\/que-es-b2b-o-business-to-business\/\"\u003eB2B market\u003c\/a\u003e involves a number of challenges and can be somewhat complex, especially if the strategy is not well structured from the beginning. However, if you provide your sales team with leads with a solid conversion potential, you are likely to increase the chances of success and ensure a great return on investment. You can successfully achieve this if you trust a marketing team like Línea Gráfica to carry out your B2B business strategy. \u003c\/p\u003e\n\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0888\/0262\/3797\/files\/generar-leads-b2b.jpg?v=1728918200\" alt=\"Generate b2b leads\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\n \u003ch2\u003e\u003cstrong\u003eGenerating B2B leads: Step by step\u003c\/strong\u003e\u003c\/h2\u003e \nB2B lead generation is essential to achieving growth for any business. How do you achieve it? There is no single approach to doing so, so it is essential to make sure which one works best for your business. Before we discuss the steps to follow, it is important that you understand the importance of digitizing your business. Lack of automation in your company can lead to errors, such as duplicate orders or incorrect shipments, which can negatively affect your company. By determining your market niche as the main horizon, companies use technology to improve their operations and internal processes. By implementing new digital tools, companies can make more informed management decisions, allowing them to increase their competitiveness and profitability. In addition, these tools allow companies to be more effective, meaning they can complete more tasks in less time. Below, we will tell you three steps to generate B2B leads, as some keys to take your B2B lead capture strategy to success.\n \u003ch3\u003e\u003cstrong\u003eStep 1\u003c\/strong\u003e\u003c\/h3\u003e \nA good way to achieve your B2B lead capture is \u003cstrong\u003ethrough active prospecting\u003c\/strong\u003e . It is very important not to make certain common mistakes, such as buying email lists. This method is not only useless, but we also tell you the reasons below: It is illegal to collect and store personal data without the consent of the people. You could end up facing spam complaints, which would harm the reputation of your company. You have to focus on identifying who you want to sell to. What is the profile of your ideal client? You must take into account the size of the company, its turnover and the area in which it operates. Also, how to identify current clients and which ones generate more profitability. You must ask yourself some questions, such as, why would that client be interested in your company? What difference can your company offer compared to your competition? You can use the Internet to search for information about companies. Social networks, such as LinkedIn, are great for this or obtain important information on trade association websites. Organize this data and use it to contact these companies.\n \u003ch3\u003e\u003cstrong\u003eStep 2\u003c\/strong\u003e\u003c\/h3\u003e\n\n \u003cstrong\u003eThe more business contacts you have, the more sales opportunities you can generate.\u003c\/strong\u003e Understanding the importance of lead generation is essential for any company. At Línea Gráfica, as \u003ca href=\"https:\/\/www.lineagrafica.es\/marketing-b2b\/\"\u003eB2B marketing\u003c\/a\u003e specialists, we consider generating leads to be your most important goal. In \u003ca href=\"https:\/\/www.lineagrafica.es\/b2b-email\/\" target=\"_blank\"\u003eB2B marketing\u003c\/a\u003e , selling to companies is not as simple as selling to end consumers. The process is more complex and requires more time. However, it is possible to optimize this process before the sales team takes action.\n\u003ch3\u003e \u003cstrong\u003eStep 3\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n \u003cp\u003eInbound marketing is a great way to increase your lead base. Most professionals who have used this form of marketing have achieved positive results. In any B2B lead generation strategy, inbound marketing is very important. Well-crafted content can attract people who make purchasing decisions within companies. In digital marketing, \u003ca href=\"https:\/\/www.lineagrafica.es\/lead-magnet\/\" target=\"_blank\"\u003e\u003cstrong\u003eebooks\u003c\/strong\u003e\u003c\/a\u003e are an excellent resource for generating leads, since visitors must enter their contact information to access the content. But this is not the only way to capture that information. Another strategy is \u003cstrong\u003enewsletter subscription\u003c\/strong\u003e . Make sure that some articles on your blog invite visitors to join your community. This invitation can be through a call to action (CTA) in the sidebar, in the blog header, or through a pop-up. You can also use a WordPress plugin that displays a message when the visitor tries to leave the page. In that box, you can offer an ebook or a newsletter subscription. \u003c\/p\u003e\n\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0888\/0262\/3797\/files\/leads-negocio-b2b.jpg?v=1728918235\" alt=\"B2B business leads\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\n \u003cp\u003eIf you want to see more to boost sales, we recommend you read our article -\u0026gt; \u003ca href=\"https:\/\/www.lineagrafica.es\/potencia-tus-ventas-con-lead-scoring\/\" target=\"_blank\"\u003eBOOST YOUR SALES WITH LEAD SCORING: 4 INFALLIBLE STRATEGIES\u003c\/a\u003e\u003c\/p\u003e","blog_id":112801841461,"author":"María Gallardo","user_id":null,"published_at":"2024-05-31T12:31:18+02:00","updated_at":"2024-11-20T09:44:53+01:00","summary_html":"","template_suffix":"","handle":"como-generar-leads-en-tu-negocio-b2b","tags":"e-commerce, ecommerce, leads b2b, tienda online","image":{"created_at":"2024-10-14T09:47:06+02:00","alt":"¿Cómo generar leads en tu negocio B2B?","width":952,"height":572,"src":"\/\/www.lineagrafica.es\/cdn\/shop\/articles\/pic_post_generar_leads_b2b.png?v=1728892026"}}{"id":629034582325,"title":"Shopify: The current trend in e-commerce","created_at":"2024-10-10T10:49:19+02:00","body_html":"\u003ch2\u003e \u003cstrong\u003eShopify and its popularity in ecommerce\u003c\/strong\u003e\n\u003c\/h2\u003e \nIn 2024, Shopify remains one of the most popular ecommerce platforms in the world. Currently, there are approximately 5.6 million Shopify stores globally according to several studies published in \u003ca href=\"https:\/\/www.yaguara.co\/shopify-statistics\/\" target=\"_blank\"\u003eYaguara\u003c\/a\u003e and \u003ca href=\"https:\/\/growthdevil.com\/shopify-statistics\" target=\"_blank\"\u003eGrowthDevil\u003c\/a\u003e . Of these, approximately 4.6 million active users use the platform, which represents growth from previous years, as we can see in \u003ca href=\"https:\/\/www.grabon.in\/indulge\/tech\/shopify-users-statistics\/\"\u003eGrabOn\u003c\/a\u003e . In the United States, there are about 2.98 million stores, making it the country with the largest number of Shopify stores. In Europe, the United Kingdom has around 205,000 stores and Germany about 122,000. In Latin America, Brazil leads with approximately 150,000 stores, while Spain has about 25,000 Shopify stores. If you want to know more about Shopify, we recommend that you read our guide: \u003ca href=\"https:\/\/www.lineagrafica.es\/que-es-shopify\/\" target=\"_blank\"\u003eWhat is Shopify and how does it work?\u003c\/a\u003e\n \u003ch2\u003e\u003cstrong\u003eBenefits of Shopify for e-commerce\u003c\/strong\u003e\u003c\/h2\u003e\n\n Shopify is one of the most popular platforms for creating and managing online stores. Its success is due to a combination of features that make e-commerce easy. Below are some of the most notable benefits of using Shopify for your business.\n\u003ch3\u003e \u003cstrong\u003eEase of use without technical knowledge\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n The platform is designed so that anyone can manage an online store without having to write complex programming data.\n\u003ch3\u003e \u003cstrong\u003eMarketing Tools Included\u003c\/strong\u003e\n\u003c\/h3\u003e \nShopify includes several built-in marketing tools that are essential for any ecommerce. From SEO optimization to managing ads and email campaigns, these tools are available in all Shopify plans. It is always important to have an \u003ca href=\"https:\/\/www.lineagrafica.es\/posicionamiento-seo\/\" target=\"_blank\"\u003eSEO specialist\u003c\/a\u003e for this, but it does not mean that the platform will do the operations on its own.\n\u003ch3\u003e \u003cstrong\u003eSecurity with free SSL Certificates\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n Security is a priority for any store, and Shopify understands this perfectly. All plans include a free SSL certificate, ensuring that your customers' transactions and information are protected.\n\u003ch3\u003e \u003cstrong\u003eMultilingual and multicurrency support\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n For those looking to expand into international markets, Shopify makes it easy to create stores in multiple languages ​​and adds integration for different currencies.\n \u003ch3\u003e\u003cstrong\u003eCustomizable themes\u003c\/strong\u003e\u003c\/h3\u003e\n\n Shopify has a wide range of customizable themes that allow you to adjust the design of your store to your needs and preferences.\n\u003ch3\u003e \u003cstrong\u003eNo restrictions on product quality\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n Shopify doesn't limit the number of products you can sell. Regardless of the size of your inventory, you can add and manage as many products as you need without worrying about additional costs.\n\u003ch3\u003e \u003cstrong\u003eDetailed analysis and reports\u003c\/strong\u003e\n\u003c\/h3\u003e \nShopify provides advanced analytics and reporting tools that allow you to monitor your store's performance. With access to data on sales, traffic, and customer behavior, you can make informed decisions to optimize your business and increase your revenue. These are just a few of the benefits of Shopify, but there are many more. If you want more additional information, you can check out our article: \u003ca href=\"https:\/\/www.lineagrafica.es\/que-plan-de-shopify-debes-de-elegir-segun-tu-ecommerce\/\" target=\"_blank\"\u003eWhich Shopify plan should you choose for your ecommerce?\u003c\/a\u003e\n\u003ch2\u003e \u003cstrong\u003eWhy migrate to Shopify?\u003c\/strong\u003e\n\u003c\/h2\u003e \nIn the previous section we have already told you about the benefits of having Shopify in your online business. With these reasons, you will now have a better idea of \u003ca href=\"https:\/\/www.lineagrafica.es\/por-que-elegir-shopify-plus-para-tu-ecommerce\/\" target=\"_blank\"\u003e​​why migrating to Shopify\u003c\/a\u003e is a good option. Now, migrating to Shopify is important due to its scalability, wide reach for mobile devices, security, becoming one of the first ecommerce options for many brands. Shopify has a high integration with the main social networks such as Instagram, Facebook, among others, which helps the customer experience. \n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: left;\" data-mce-style=\"text-align: left;\"\u003e\u003c\/div\u003e\n\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\" data-mce-style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0888\/0262\/3797\/files\/Armchair_lp-768x542.webp?v=1728917830\" alt=\"Current trend in e-commerce\"\u003e\u003c\/div\u003e\n\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: left;\" data-mce-style=\"text-align: left;\"\u003e\u003c\/div\u003e\n\n\u003ch2\u003e \u003cstrong\u003eSuccess stories: companies that migrated to Shopify\u003c\/strong\u003e\n\u003c\/h2\u003e \nAt Línea Gráfica we have several \u003ca href=\"https:\/\/www.lineagrafica.es\/casos-de-exito\/\" target=\"_blank\"\u003esuccess stories\u003c\/a\u003e of companies that have migrated to Shopify. Such is the case of \u003cstrong\u003eMatcha \u0026amp; Co, Scalpers or PuroEgo,\u003c\/strong\u003e for example. Below, we explain more about the Scalpers case: At Línea Gráfica, we took up the challenge and set out to help Scalpers boost its presence in ecommerce. Our team of ecommerce development experts worked to identify areas for improvement in Scalpers’ Shopify Plus platform and designed custom solutions to optimize its functionality and performance. In addition, we offered ongoing support to implement on-demand developments, allowing Scalpers to adapt to changing market demands and respond effectively to the needs of its customers. \u003cstrong\u003eResults:\u003c\/strong\u003e As a result of our collaboration with Scalpers, the brand has experienced significant improvements in its ecommerce presence. We have achieved: – Significant improvement in the functionality and performance of Scalpers’ ecommerce on Shopify Plus, which has improved the user experience. – Successful implementation of “on demand” developments that allow Scalpers to quickly adapt to changing market needs and the demands of their clients. \n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\" data-mce-style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0888\/0262\/3797\/files\/sim_scalpers_01-q88jgofaax33udun03wcjmh2wf521bhcfv8elofjlo-768x362.webp?v=1728918008\" alt=\"Shopify-trend\"\u003e\u003c\/div\u003e \nIf you want to see more success stories, we invite you to check them out on our website.\n\u003ch3\u003e \u003cstrong\u003eHow to migrate a Prestashop website to Shopify?\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n The best way to migrate a Prestashop page to Shopify is to have the \u003ca href=\"https:\/\/www.lineagrafica.es\/ecommerce-con-prestashop\/\" target=\"_blank\"\u003eexpert team\u003c\/a\u003e to do it. This process is delicate and having professionals will help to minimize the loss of traffic. At Línea Gráfica we specialize in Prestashop to Shopify migrations with our qualified staff to do it. If you have more questions, \u003ca href=\"mailto:contacto@lineagrafica.es\" target=\"_blank\"\u003econtact us\u003c\/a\u003e .","blog_id":112801841461,"author":"María Gallardo","user_id":null,"published_at":"2024-07-01T14:43:46+02:00","updated_at":"2024-10-14T18:24:09+02:00","summary_html":"","template_suffix":"","handle":"shopify-la-tendencia-actual-en-el-ecommerce","tags":"migrar a shopify, shopify","image":{"created_at":"2024-10-14T09:41:08+02:00","alt":"Shopify: La tendencia actual en el ecommerce","width":952,"height":572,"src":"\/\/www.lineagrafica.es\/cdn\/shop\/articles\/pic_post_shopify_tendencia.png?v=1728891668"}}

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["e-commerce","ecommerce","leads b2b","tienda online"]
["migrar a shopify","shopify"]