Shopify: The current trend in e-commerce
Shopify and its popularity in ecommerce In 2024, Shopify remains one of the most popular ecommerce platforms in the world. Currently, there are ...
Increase your conversion rate, reduce cart abandonment and improve user experience with our Conversion Rate Optimization (CRO) strategies. Turn your visitors into loyal customers!
What is CRO and why is it crucial for your ecommerce?
We maximize valuable actions within your site, such as purchases, registrations or subscriptions.
We improve the user experience to reduce cart abandonment and other frictions in the purchasing process.
Through upselling, cross-selling and strategic promotions, we boost the average ticket per customer.
We carry out an exhaustive analysis of your users' behaviour using advanced tools such as Google Analytics, Google Tag Manager, Clarity or Maze.
We test different versions of pages, design elements, and messaging to identify which options drive the most conversions.
We adapt the user experience based on their preferences and behavior, increasing relevance and optimizing the conversion funnel.
We improve loading speed, accessibility and other key aspects of web performance to provide an optimal user experience on any device.
We identify the different user segments within your audience and apply customized strategies for each group, improving their interaction and increasing conversions in your ecommerce.
Not only do we implement improvements, but we monitor them in real time and provide you with detailed reports on the results obtained.
Satisfied customers , synonymous with a job well done
What you can expect from our work in CRO
More than 15 years of experience in the world of electronic commerce
One of the only Agencies in Spain with the Shopify Plus Partner certification
Highly qualified and certified multidisciplinary team
Specialized in national and international projects
First Prestashop Platinum Partner agency in Spain
Ecommerce services 360: Marketing, hosting, consulting, development, and software billing
Our partners
Discover the potential of your ecommerce today!
We'd love to help you transform your website into a sales machine. Whether you're looking to improve user experience, increase customer retention, or boost average transaction value, at Línea Gráfica we have the solution.
Frequently Asked Questions
CRO is a set of techniques that ultimately aim to improve a website's conversion rate. It is the process of getting your visitors to become customers.
CRO plays a key role in digital marketing strategy. Its ultimate goal is to achieve the best conversion rate of visits, initially anonymous, to known potential customers, with names, surnames and, above all, email addresses in order to be able to follow up and take actions to build loyalty.
User experience (UX) should ensure fluid and intuitive navigation through the website. CRO is responsible for monitoring the actions that users perform on the website, collecting useful information to optimize the site and thus increase the conversion rate . Therefore, both parties must work together.
UX Research is the study of target users and their behavior to gather information necessary for design processes. With this data we can correct problems and create opportunities. It is about collecting valuable information that can be incorporated into the design process.
An A/B test involves performing 2 versions of an action and measuring which one has performed better. It is one of the best ways to optimize a site and to be able to detect which variations help us most to achieve our objectives.