Digital Kit Aid Program

Solution XI (Ref: KDS33)

Category of this solution: Category XI – Advanced Internet Presence

What this service includes:

• Basic internet positioning: Positioning of basic business information, contact information and company profile on the main sites, business networks or business and professional directories.
• Keyword Analysis: Managing, researching and analyzing keywords to develop useful strategies for search engines to rank content and help users find results relevant to their queries.
• Competitor analysis: A competitor analysis must be carried out on a monthly basis to inform beneficiary companies of their situation compared to competitors.
• On-Page SEO : The solution must offer a minimum service of two (2) On-Page SEO pages or sections, optimizing the structure and internal content to improve the natural position of the SME in search engines, as well as the indexing and hierarchization of the content.
• Off-Page SEO : The solution must provide this service, which will involve the execution of actions outside the website environment to improve its organic positioning.
• Monthly monitoring reports : The results of the actions carried out must be reported to raise awareness of the evolution and impact of the same on the beneficiary company's online presence.

Price: €2,000 - €7,200 / year

(taxes not included)

Note: The price indicated is an approximation based on standard elements. However, the final budget will depend on the characteristics that the client requests for his company.

Solution 3.1 (Ref: KDS31)

Category of this solution: Category 3 – Social Media Management

What this service includes:

• Social Media Plan : definition and implementation of a social media strategy aligned with the SME's mission and vision, which is relevant and connects with potential customers, and builds loyalty among existing users.
• Social media monitoring: periodic monitoring and control through reference metrics of the impact of actions, to quantify the results and check whether the objectives set in the strategy are being met.
• Network Optimization/Social Media Audit : analysis of the different social channels to optimize performance.
• Social network management : administration of the SME profile/user on at least one social network.
• Publication of weekly posts : publication by the digitizing agent of a minimum of 4-8 entries (posts) per month .

Price: €2,000 - €7,200 / year

(taxes not included)

Note: The price indicated is an approximation based on standard elements. However, the final budget will depend on the characteristics that the client requests for his company.

Solution XII (Ref: KDS45)

Category of this solution: Category XII – MARKETPLACES

What this service includes:

• Preliminary study of alternatives and registration on the platform : Opening of an account and registration of the Beneficiary's profile, on his/her own, in at least one (1) Marketplace platform and in at least one (1) country.
• Competitor analysis : Conducting market research focused on the characteristics of competitors to improve the decision-making process and achieve a competitive position.
• Design and definition of the business strategy : Generation of the business strategy to achieve the desired objectives by directing the available resources towards that purpose.
• Production of the reference catalog : Analysis of the categories to be marketed to select at least ten (10) products aligned with the business strategy, unless the Beneficiary does not have this number, in which case it may be less.
• Creation of the listing content: Definition of at least ten (10) descriptions of the reference catalog, unless the Beneficiary does not have this number, in which case it may be less.
• Creation of the listing content: Definition of at least ten (10) descriptions of the reference catalog, unless the Beneficiary does not have this number, in which case it may be less.
• Upload of references: Upload of at least ten (10) references , and their respective descriptions and photographs, on the platform, unless the Beneficiary does not have this number, in which case it may be less, accompanied by the description and individual photograph of each product.

The amount of the aid will not include the cost associated with the subscription or registration on the Marketplace platform or the variable costs associated with the sale of the references registered on the platform.

Price: €2,000 - €7,200 / year

(taxes not included)

Note: The price indicated is an approximation based on standard elements. However, the final budget will depend on the characteristics that the client requests for his company.

Solution 1.1 (Ref: KDS11)

Category of this solution: « Category 1 – Website and online presence «

What this service includes:

Domain Registration : registration of a new domain for the client benefiting from the aid for twelve months. Ownership of the domain will remain entirely the responsibility of the client.

Hosting for your website : hosting of the developed website for a minimum period of twelve months.

Creation and Design of the website : Creation of a website with WordPress technology, with a web structure with a minimum of 3 pages or sections, such as: home page (Landing Page), company presentation, contact form, service or product description, contact information, etc.:

• Responsive web : The website will be prepared to adapt and be functional on all types of devices.
• Accessibility : The design will be done on a theme/template that meets the AA level conformance criteria of the WCAG-2.1 Guidelines .
• Self-manageable : The content management platform (WordPress in this case) for the beneficiary is designed so that the client is autonomous when modifying the content of their web pages, without the need to resort to the support of the provider company.
• Basic internet positioning : Positioning of basic business information, contact information and company profile on the main sites, business networks or business and professional directories.
• Search engine optimization (basic SEO) : Keyword analysis, On-Page SEO of 2 pages or sections, indexing and prioritizing content.

Price: €2,000 - €5,000

(taxes not included)

Note: The price indicated is an approximation based on standard elements. However, the final budget will depend on the characteristics that the client requests for his company.

Solution 2.1 (Ref: KDS21 )

Category of this solution: « Category 2 – E-commerce «

What this service includes:

Creation of the online store or E-Commerce with Prestashop, Bigcommerce or other technology, with product catalog registration (first 100, via csv), configuration of different payment methods and integration with shipping methods.

Design of an online store with domain registration for one year.
Design adapted to the brand identity of each company. Self-manageable content manager with training of company staff for total control of the platform.

• Responsive and self-manageable website
• AA Accessibility and WCAG-2.1 Guidelines.
• GDPR adaptation

Positioning and optimization (basic SEO) : Keyword analysis, On-Page SEO, indexing and content ranking.

• Web hosting for 1 year , with security systems, spam blocker, domain control panel, and server monitoring (24/7 h)
• Necessary website updates and optimization (PHP updates, databases, security systems, plugin or module updates)
• Customer-accessible positioning tools

Price: €2,000 - €5,000

(taxes not included)

Note: The price indicated is an approximation based on standard elements. However, the final budget will depend on the characteristics that the client requests for his company.