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Especialistas en Marketing Digital para Ecommerce

Nuestro servicio de marketing es el impulso que tu negocio está pidiendo. Alcanzamos tu target y lo convertimos en clientes potenciales mediante el SEO, PPC, Marketing Automation, CRO o Social Media.

Marketing Digital

Los servicios que tu ecommerce necesita

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Posicionamiento SEO
Conquista la SERP de Google y gana puestos en el buscador. Despega y supera a tu competencia con la ayuda de nuestros expertos SEO.
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Marketplaces
¿Imaginas poder llegar a millones de clientes potenciales y aprovechar la fuerza de Amazon o eBay? ¡Nosotros lo hacemos posible con nuestro servicio de Marketplaces!
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Campañas PPC

Atrae a más clientes y asegúrate de estar presente en las búsquedas que realiza tu público objetivo en Google mediante anuncios y campañas PPC.

Más info

Social Media

¿No te consideras un as de las redes sociales? ¡Déjalo en nuestras manos! El equipo Social Media trazará un plan de acción con el crecerás orgánicamente.

Más info

Servicio CRO

Convertir a los visitantes de tu web en tus clientes es nuestra especialidad. Mediante nuestro servicio de CRO creamos experiencias de compra optimizadas para impulsar tus ventas.

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Marketing Automation

Automatiza experiencias de compra hiper personalizadas para tus clientes, y aumenta las ventas de tu tienda online con el marketing automation. Envía newsletters y fideliza clientes.

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Internacionalización de Marketing

Conquistamos mercados globales e impulsamos el crecimiento de tu ecommerce adaptando y ejecutando estrategias de marketing eficientes para cada país.

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Email Marketing

El canal email es uno de los más efectivos, por ello diseñamos campañas de email y automatizaciones de correo electrónico personalizadas que fomentan la interacción y fidelización del cliente.

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Marketing Digital para las plataformas más eficientes

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Marketing digital para Shopify

Pasa al siguiente nivel con estrategias de marketing digital para tiendas Shopify.

Gracias a nuestra certificación como Shopify Partners, planteamos acciones efectivas para esta plataforma con las que captamos, retenemos y retornamos a tus clientes potenciales.

Más info
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Marketing digital para Prestashop

Prestashop es parte de nuestro día a día.

Nuestro exhaustivo conocimiento en esta plataforma, y nuestra máxima certificación como PrestaShop Expert, nos capacita para realizar acciones y estrategias de marketing efectivas en este CMS.

Más info
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Marketing digital para Woocommerce

¿Crecimiento a gran escala? Consíguelo con nuestras estrategias de marketing digital para Woocommerce y WordPress.

Confía en un equipo experto en ecommerce desde hace más de 15 años.

Más info
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Más clientes.
Más conversiones, gracias a nuestra agencia de Marketing Digital

En Línea Gráfica somos especialistas en Marketing Digital para Ecommerce, por lo que te proponemos estrategias avanzadas con la que darás un giro a tu curva de conversión.

¡Quiero que seáis mi equipo!

Nuestro orgullo, la satisfacción de nuestros clientes

“¡Muy recomendado! Llevábamos mucho tiempo cambiando de agencias hasta que dimos por recomendación directa con Línea Gráfica. Son grandes profesionales que escuchan y aconsejan a sus clientes de manera profesional y sobre todo racional.”

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Pilar Martín
Ecommerce Manager de Puro Ego
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"\r\n \r\n (min-width: 990px) 600px, \r\n\t\t\t\t\t\t\t\t\t\t calc(100vw - 40px)\r\n \r\n\t\t\t\t\t\t\t\t\t"

“Tienen un equipo muy profesional, cercano y proactivo. Están ahí siempre que les necesitas. Además ofrecen un amplio abanico de servicios para ayudarte con tu e-commerce.”

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Francisco Ochoa
CEO de Seena Owell
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"\r\n \r\n (min-width: 990px) 600px, \r\n\t\t\t\t\t\t\t\t\t\t calc(100vw - 40px)\r\n \r\n\t\t\t\t\t\t\t\t\t"

“Equipo de marketing super profesional y proactivo. Cosa que cuesta encontrar. Muchas veces andamos con tantas cosas que no sabe uno por donde tirar, el equipo de Línea Grafica es capaz de ir guiando y resolviendo con autonomía las necesidades. Dicho y hecho.”

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Said Jimenez
Responsable de Desarrollo de Negocio de Dietisur
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"\r\n \r\n (min-width: 990px) 600px, \r\n\t\t\t\t\t\t\t\t\t\t calc(100vw - 40px)\r\n \r\n\t\t\t\t\t\t\t\t\t"

“Llevamos colaborando con Línea Gráfica desde diciembre de 2023, y estamos muy satisfechos con los resultados. Desde el inicio, han demostrado una comprensión profunda de nuestra visión y objetivos, diseñando una estrategia que ha impulsado nuestro negocio a nuevos niveles. Destacar el gran equipo de profesionales detrás de la agencia, que nos han guiado desde el principio, resolviendo dudas y ofreciendo sugerencias de manera proactiva.”

Jordi Costa
CEO

"\r\n \r\n (min-width: 990px) 600px, \r\n\t\t\t\t\t\t\t\t\t\t calc(100vw - 40px)\r\n \r\n\t\t\t\t\t\t\t\t\t"

¡Quiero que seáis mi equipo!

¿Por qué nosotros? [Te damos 6 razones de peso]

1

Más de 15 años de experiencia en el mundo del comercio electrónico

2

De las únicas Agencias en España con la certificación Partner Shopify Plus

3

Equipo multidisciplinar altamente cualificado y certificado

4

Especializados en proyectos nacionales e internacionales

5

Primera agencia Partner Platinum Prestashop en España

6

Servicios ecommerce 360: Marketing, hosting, consultoría, desarrollo, y facturación software

Nuestros partners

Cuando grandes empresas nos avalan será porque lo hacemos bien ¿no crees? No lo dudes más y confía en nuestro equipo de profesionales. ¡Déjalo en nuestras manos y verás!
Quiero más info
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¿Tienes dudas sobre alguno de nuestros servicios de marketing digital?

Preguntas frecuentes

Actualmente, la competencia en Internet es enorme. Más aún si miramos el mundo del comercio electrónico. No solo es necesario tener una página web con una estructura, diseño y programación adecuados, funcionales y atractivos, sino que es capital construir toda una serie de estrategias para llegar a nuestros potenciales clientes. Siquiera tener los precios más competitivos o los productos y servicios de mayor calidad nos aseguran llegar a nuestro público objetivo. Además, no basta con tener un alto volumen de visitas o estar posicionado por determinadas cadenas de búsqueda, sino que es imprescindible convertir y, aún más importante fidelizar, transformando a esos clientes en prescriptores.

Como expertos en Marketing Digital te ofreceremos una estrategia integral que cumpla todos estos cometidos. Todo esto solo puede llevarse a cabo mediante una estrategia de marketing personalizada a tu negocio que sea capaz de ir adaptándose y anticipándose contantemente a los continuos cambios algorítmicos implementados por los diferentes motores de búsqueda, a los cambios e innovaciones en las tendencias de consumo y al desarrollo de nuevas estrategias publicitarias y plataformas de venta. Por ello, nuestro equipo multidisciplinar de profesionales estudiará tu proyecto a fondo planteando una estrategia marketing digital de 360º para que todo el ecosistema digital de tu negocio vaya encaminado hacia la conversión.

No. Aunque en Línea Gráfica somos especialistas en marketing para ecommerce, el equipo está cualificado para ayudarte a crecer sea cual sea tu proyecto. El equipo es multidisciplinar y eso nos permite adaptarnos a cualquier tipo de proyecto de marketing, sea tu sitio web un ecommerce, corporativo u otro.

En el área de Marketing Digital, cualquier cosa que se te ocurra: Google Ads, Marketing Automation, Posicionamiento SEO, Facebook Ads, Email Marketing, Publicidad Programática, CRO/UX, Redes Sociales, Integración con Marketplaces, etc, etc, etc. Pero nuestro valor no solo se basa en que lo sabemos hacer, sino en identificar lo que necesitas hacer para focalizar ahí los esfuerzos. De hecho, no existe un fórmula mágica o receta infalible, ya que lo que funciona para un cliente, no tiene por qué ser eficaz para otro.

En cualquier momento, y desde la palma de tu mano. A través de una plataforma online de gestión de proyectos tienes el control en tiempo real del avance de todas las tareas activas (a la vez que se genera un histórico de actividad). De este modo, cualquier miembro de tu equipo puede recuperar el hilo de una tarea fácilmente para colaborar en el desarrollo. Y este feedback generado entre ambas partes permite agilizar la ejecución de las tareas de forma exponencial.

Esta cuestión hay dos formas de responderla: decir la verdad, o decir toda la verdad. En Línea Gráfica siempre elegimos la segunda opción. Realmente solo hay una cosa que podemos garantizarte, y eso es el trabajo realizado. Partiendo de esta base, nuestro principal interés es que a ti te vaya muy bien, porque ese será también nuestro éxito. Y no se trata de una frase hecha, ya que no trabajamos con cláusulas de permanencia, por lo que somos los primeros interesados en que te vaya muy bien. El tiempo dependerá de innumerables factores, pero aquellos que podemos controlar los potenciamos al 100%.

{"id":629034582325,"title":"Shopify: The current trend in e-commerce","created_at":"2024-10-10T10:49:19+02:00","body_html":"\u003ch2\u003e \u003cstrong\u003eShopify and its popularity in ecommerce\u003c\/strong\u003e\n\u003c\/h2\u003e \nIn 2024, Shopify remains one of the most popular ecommerce platforms in the world. Currently, there are approximately 5.6 million Shopify stores globally according to several studies published in \u003ca href=\"https:\/\/www.yaguara.co\/shopify-statistics\/\" target=\"_blank\"\u003eYaguara\u003c\/a\u003e and \u003ca href=\"https:\/\/growthdevil.com\/shopify-statistics\" target=\"_blank\"\u003eGrowthDevil\u003c\/a\u003e . Of these, approximately 4.6 million active users use the platform, which represents growth from previous years, as we can see in \u003ca href=\"https:\/\/www.grabon.in\/indulge\/tech\/shopify-users-statistics\/\"\u003eGrabOn\u003c\/a\u003e . In the United States, there are about 2.98 million stores, making it the country with the largest number of Shopify stores. In Europe, the United Kingdom has around 205,000 stores and Germany about 122,000. In Latin America, Brazil leads with approximately 150,000 stores, while Spain has about 25,000 Shopify stores. If you want to know more about Shopify, we recommend that you read our guide: \u003ca href=\"https:\/\/www.lineagrafica.es\/que-es-shopify\/\" target=\"_blank\"\u003eWhat is Shopify and how does it work?\u003c\/a\u003e\n \u003ch2\u003e\u003cstrong\u003eBenefits of Shopify for e-commerce\u003c\/strong\u003e\u003c\/h2\u003e\n\n Shopify is one of the most popular platforms for creating and managing online stores. Its success is due to a combination of features that make e-commerce easy. Below are some of the most notable benefits of using Shopify for your business.\n\u003ch3\u003e \u003cstrong\u003eEase of use without technical knowledge\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n The platform is designed so that anyone can manage an online store without having to write complex programming data.\n\u003ch3\u003e \u003cstrong\u003eMarketing Tools Included\u003c\/strong\u003e\n\u003c\/h3\u003e \nShopify includes several built-in marketing tools that are essential for any ecommerce. From SEO optimization to managing ads and email campaigns, these tools are available in all Shopify plans. It is always important to have an \u003ca href=\"https:\/\/www.lineagrafica.es\/posicionamiento-seo\/\" target=\"_blank\"\u003eSEO specialist\u003c\/a\u003e for this, but it does not mean that the platform will do the operations on its own.\n\u003ch3\u003e \u003cstrong\u003eSecurity with free SSL Certificates\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n Security is a priority for any store, and Shopify understands this perfectly. All plans include a free SSL certificate, ensuring that your customers' transactions and information are protected.\n\u003ch3\u003e \u003cstrong\u003eMultilingual and multicurrency support\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n For those looking to expand into international markets, Shopify makes it easy to create stores in multiple languages ​​and adds integration for different currencies.\n \u003ch3\u003e\u003cstrong\u003eCustomizable themes\u003c\/strong\u003e\u003c\/h3\u003e\n\n Shopify has a wide range of customizable themes that allow you to adjust the design of your store to your needs and preferences.\n\u003ch3\u003e \u003cstrong\u003eNo restrictions on product quality\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n Shopify doesn't limit the number of products you can sell. Regardless of the size of your inventory, you can add and manage as many products as you need without worrying about additional costs.\n\u003ch3\u003e \u003cstrong\u003eDetailed analysis and reports\u003c\/strong\u003e\n\u003c\/h3\u003e \nShopify provides advanced analytics and reporting tools that allow you to monitor your store's performance. With access to data on sales, traffic, and customer behavior, you can make informed decisions to optimize your business and increase your revenue. These are just a few of the benefits of Shopify, but there are many more. If you want more additional information, you can check out our article: \u003ca href=\"https:\/\/www.lineagrafica.es\/que-plan-de-shopify-debes-de-elegir-segun-tu-ecommerce\/\" target=\"_blank\"\u003eWhich Shopify plan should you choose for your ecommerce?\u003c\/a\u003e\n\u003ch2\u003e \u003cstrong\u003eWhy migrate to Shopify?\u003c\/strong\u003e\n\u003c\/h2\u003e \nIn the previous section we have already told you about the benefits of having Shopify in your online business. With these reasons, you will now have a better idea of \u003ca href=\"https:\/\/www.lineagrafica.es\/por-que-elegir-shopify-plus-para-tu-ecommerce\/\" target=\"_blank\"\u003e​​why migrating to Shopify\u003c\/a\u003e is a good option. Now, migrating to Shopify is important due to its scalability, wide reach for mobile devices, security, becoming one of the first ecommerce options for many brands. Shopify has a high integration with the main social networks such as Instagram, Facebook, among others, which helps the customer experience. \n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: left;\" data-mce-style=\"text-align: left;\"\u003e\u003c\/div\u003e\n\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\" data-mce-style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0888\/0262\/3797\/files\/Armchair_lp-768x542.webp?v=1728917830\" alt=\"Current trend in e-commerce\"\u003e\u003c\/div\u003e\n\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: left;\" data-mce-style=\"text-align: left;\"\u003e\u003c\/div\u003e\n\n\u003ch2\u003e \u003cstrong\u003eSuccess stories: companies that migrated to Shopify\u003c\/strong\u003e\n\u003c\/h2\u003e \nAt Línea Gráfica we have several \u003ca href=\"https:\/\/www.lineagrafica.es\/casos-de-exito\/\" target=\"_blank\"\u003esuccess stories\u003c\/a\u003e of companies that have migrated to Shopify. Such is the case of \u003cstrong\u003eMatcha \u0026amp; Co, Scalpers or PuroEgo,\u003c\/strong\u003e for example. Below, we explain more about the Scalpers case: At Línea Gráfica, we took up the challenge and set out to help Scalpers boost its presence in ecommerce. Our team of ecommerce development experts worked to identify areas for improvement in Scalpers’ Shopify Plus platform and designed custom solutions to optimize its functionality and performance. In addition, we offered ongoing support to implement on-demand developments, allowing Scalpers to adapt to changing market demands and respond effectively to the needs of its customers. \u003cstrong\u003eResults:\u003c\/strong\u003e As a result of our collaboration with Scalpers, the brand has experienced significant improvements in its ecommerce presence. We have achieved: – Significant improvement in the functionality and performance of Scalpers’ ecommerce on Shopify Plus, which has improved the user experience. – Successful implementation of “on demand” developments that allow Scalpers to quickly adapt to changing market needs and the demands of their clients. \n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\" data-mce-style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0888\/0262\/3797\/files\/sim_scalpers_01-q88jgofaax33udun03wcjmh2wf521bhcfv8elofjlo-768x362.webp?v=1728918008\" alt=\"Shopify-trend\"\u003e\u003c\/div\u003e \nIf you want to see more success stories, we invite you to check them out on our website.\n\u003ch3\u003e \u003cstrong\u003eHow to migrate a Prestashop website to Shopify?\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n The best way to migrate a Prestashop page to Shopify is to have the \u003ca href=\"https:\/\/www.lineagrafica.es\/ecommerce-con-prestashop\/\" target=\"_blank\"\u003eexpert team\u003c\/a\u003e to do it. This process is delicate and having professionals will help to minimize the loss of traffic. At Línea Gráfica we specialize in Prestashop to Shopify migrations with our qualified staff to do it. If you have more questions, \u003ca href=\"mailto:contacto@lineagrafica.es\" target=\"_blank\"\u003econtact us\u003c\/a\u003e .","blog_id":112801841461,"author":"María Gallardo","user_id":null,"published_at":"2024-07-01T14:43:46+02:00","updated_at":"2024-10-14T18:24:09+02:00","summary_html":"","template_suffix":"","handle":"shopify-la-tendencia-actual-en-el-ecommerce","tags":"migrar a shopify, shopify","image":{"created_at":"2024-10-14T09:41:08+02:00","alt":"Shopify: La tendencia actual en el ecommerce","width":952,"height":572,"src":"\/\/www.lineagrafica.es\/cdn\/shop\/articles\/pic_post_shopify_tendencia.png?v=1728891668"}}{"id":629034549557,"title":"How to generate leads in your B2B business?","created_at":"2024-10-10T10:49:16+02:00","body_html":"Do you want to increase your B2B lead generation? At Línea Gráfica we have prepared this article for you so that you can take your B2B business to the next level. But to get started, it is essential to understand the important steps and ways to generate leads. Throughout the article, we will look at different points, from what leads are to how to attract new B2B clients. Thanks to this article, you will learn how to attract and convert leads, thus boosting the growth of your business. Join us on this journey and discover how to transform your B2B lead generation approach to obtain tangible results. Let's get started! ✨\n\u003ch2\u003e \u003cstrong\u003eWhat are B2B leads?\u003c\/strong\u003e\n\u003c\/h2\u003e\n\n \u003cp\u003eB2B leads are the \u003cstrong\u003epotential customers of companies that you have in your database.\u003c\/strong\u003e That is, everything that has to do with contact information, such as personal information such as phone number or email, of people who make purchasing decisions within those organizations. Unlike the B2C market, where companies try to obtain contact data from visitors to fill them with information and messages that bring them closer to the brand, in B2B the process is a bit more complex. Typically, this is done through email marketing campaigns. When these leads are ready to buy, that's when the sales team comes into play to close the deal. In B2B, your goal is to identify leads that actually have the power to make a purchasing decision. This is not as simple as in B2C, because business-oriented solutions are often very specific. Once you find interested companies, more questions may arise. Like, for example, who in the company will make the purchasing decision? Will this person need approval from a committee? When is the best time to try to close the sale? As you can imagine, selling in the \u003ca href=\"https:\/\/www.lineagrafica.es\/que-es-b2b-o-business-to-business\/\"\u003eB2B market\u003c\/a\u003e involves a number of challenges and can be somewhat complex, especially if the strategy is not well structured from the beginning. However, if you provide your sales team with leads with a solid conversion potential, you are likely to increase the chances of success and ensure a great return on investment. You can successfully achieve this if you trust a marketing team like Línea Gráfica to carry out your B2B business strategy. \u003c\/p\u003e\n\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0888\/0262\/3797\/files\/generar-leads-b2b.jpg?v=1728918200\" alt=\"Generate b2b leads\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\n \u003ch2\u003e\u003cstrong\u003eGenerating B2B leads: Step by step\u003c\/strong\u003e\u003c\/h2\u003e \nB2B lead generation is essential to achieving growth for any business. How do you achieve it? There is no single approach to doing so, so it is essential to make sure which one works best for your business. Before we discuss the steps to follow, it is important that you understand the importance of digitizing your business. Lack of automation in your company can lead to errors, such as duplicate orders or incorrect shipments, which can negatively affect your company. By determining your market niche as the main horizon, companies use technology to improve their operations and internal processes. By implementing new digital tools, companies can make more informed management decisions, allowing them to increase their competitiveness and profitability. In addition, these tools allow companies to be more effective, meaning they can complete more tasks in less time. Below, we will tell you three steps to generate B2B leads, as some keys to take your B2B lead capture strategy to success.\n \u003ch3\u003e\u003cstrong\u003eStep 1\u003c\/strong\u003e\u003c\/h3\u003e \nA good way to achieve your B2B lead capture is \u003cstrong\u003ethrough active prospecting\u003c\/strong\u003e . It is very important not to make certain common mistakes, such as buying email lists. This method is not only useless, but we also tell you the reasons below: It is illegal to collect and store personal data without the consent of the people. You could end up facing spam complaints, which would harm the reputation of your company. You have to focus on identifying who you want to sell to. What is the profile of your ideal client? You must take into account the size of the company, its turnover and the area in which it operates. Also, how to identify current clients and which ones generate more profitability. You must ask yourself some questions, such as, why would that client be interested in your company? What difference can your company offer compared to your competition? You can use the Internet to search for information about companies. Social networks, such as LinkedIn, are great for this or obtain important information on trade association websites. Organize this data and use it to contact these companies.\n \u003ch3\u003e\u003cstrong\u003eStep 2\u003c\/strong\u003e\u003c\/h3\u003e\n\n \u003cstrong\u003eThe more business contacts you have, the more sales opportunities you can generate.\u003c\/strong\u003e Understanding the importance of lead generation is essential for any company. At Línea Gráfica, as \u003ca href=\"https:\/\/www.lineagrafica.es\/marketing-b2b\/\"\u003eB2B marketing\u003c\/a\u003e specialists, we consider generating leads to be your most important goal. In \u003ca href=\"https:\/\/www.lineagrafica.es\/b2b-email\/\" target=\"_blank\"\u003eB2B marketing\u003c\/a\u003e , selling to companies is not as simple as selling to end consumers. The process is more complex and requires more time. However, it is possible to optimize this process before the sales team takes action.\n\u003ch3\u003e \u003cstrong\u003eStep 3\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n \u003cp\u003eInbound marketing is a great way to increase your lead base. Most professionals who have used this form of marketing have achieved positive results. In any B2B lead generation strategy, inbound marketing is very important. Well-crafted content can attract people who make purchasing decisions within companies. In digital marketing, \u003ca href=\"https:\/\/www.lineagrafica.es\/lead-magnet\/\" target=\"_blank\"\u003e\u003cstrong\u003eebooks\u003c\/strong\u003e\u003c\/a\u003e are an excellent resource for generating leads, since visitors must enter their contact information to access the content. But this is not the only way to capture that information. Another strategy is \u003cstrong\u003enewsletter subscription\u003c\/strong\u003e . Make sure that some articles on your blog invite visitors to join your community. This invitation can be through a call to action (CTA) in the sidebar, in the blog header, or through a pop-up. You can also use a WordPress plugin that displays a message when the visitor tries to leave the page. In that box, you can offer an ebook or a newsletter subscription. \u003c\/p\u003e\n\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0888\/0262\/3797\/files\/leads-negocio-b2b.jpg?v=1728918235\" alt=\"B2B business leads\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\n \u003cp\u003eIf you want to see more to boost sales, we recommend you read our article -\u0026gt; \u003ca href=\"https:\/\/www.lineagrafica.es\/potencia-tus-ventas-con-lead-scoring\/\" target=\"_blank\"\u003eBOOST YOUR SALES WITH LEAD SCORING: 4 INFALLIBLE STRATEGIES\u003c\/a\u003e\u003c\/p\u003e","blog_id":112801841461,"author":"María Gallardo","user_id":null,"published_at":"2024-05-31T12:31:18+02:00","updated_at":"2024-11-20T09:44:53+01:00","summary_html":"","template_suffix":"","handle":"como-generar-leads-en-tu-negocio-b2b","tags":"e-commerce, ecommerce, leads b2b, tienda online","image":{"created_at":"2024-10-14T09:47:06+02:00","alt":"¿Cómo generar leads en tu negocio B2B?","width":952,"height":572,"src":"\/\/www.lineagrafica.es\/cdn\/shop\/articles\/pic_post_generar_leads_b2b.png?v=1728892026"}}{"id":629034516789,"title":"Which Shopify plan should you choose for your ecommerce?","created_at":"2024-10-10T10:49:12+02:00","body_html":"Choosing the right Shopify plan for your business is very important, and it depends on several factors. For this reason, at Línea Gráfica we have prepared this article so that choosing the perfect plan for your ecommerce is as simple as possible.\n \nIt's also very important to have an expert to help you choose the right plan. We're happy to help you as an official Shopify Plus partner.\n\n Don't miss anything!\n\u003ch2\u003e \u003cstrong\u003eWhat plans are available for Shopify?\u003c\/strong\u003e\n\u003c\/h2\u003e\n\n There are different types of Shopify plans, each with different features. These include Shopify Lite, Basic Shopify, Shopify, Advanced Shopify, and Shopify Plus. Each of these plans has different features and prices, allowing users to choose the option that best suits their needs and budget.\n\u003ch3\u003e \u003cstrong\u003eShopify Lite\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n The Shopify Lite plan is \u003cstrong\u003edesigned for those who want to sell products without the need to maintain an online store.\u003c\/strong\u003e With this plan, it is possible to integrate a buy button into a personal blog or website.\n \nIncludes standard features such as Point of Sale Channels, Buy Button, Reports \u0026amp; Statistics page, and Financial Reports. Sales Channel is not included.\n\n It is important to know that this plan is not available to new traders.\n\u003ch3\u003e \u003cstrong\u003eBasic Shopify\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n The Basic Shopify plan has all the tools you need to run an online business, allowing you to create and customize a virtual store to \u003cstrong\u003edisplay products, as well as manage inventory, orders, and customer data through the Shopify control panel.\u003c\/strong\u003e\n\n Among the notable features of the Basic Shopify plan are the ability to create a store, competitive transaction rates, an integrated blog, free SSL certificates for online security, detailed business performance reports, and international trade through Shopify Markets.\n \nIt is important to note that this plan does not include the option to add employees to the store or activate shipping through external shipping companies, features that are available in higher plans such as Shopify, Advanced Shopify or Shopify Plus.\n\n To access these additional features, we recommend considering upgrading to a higher plan that fits your particular business needs.\n\u003ch3\u003e \u003cstrong\u003eAdvanced Shopify\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n The Advanced Shopify plan helps you scale your growing business and use analytics to find expansion opportunities. This plan contains all the features of the Basic Shopify plan and the Shopify Plan, plus it comes with the lowest credit card rates and transaction fees.\n\n This plan offers the most competitive transaction rates. Check Shopify's pricing page for specific transaction rates in your region. Supports up to 15 staff accounts.\n \nIt allows you to integrate with a third-party shipping service to offer your customers up-to-date shipping rates and options when placing an order on your store. It has the most comprehensive reports to help you track the performance of your business.\n\n Support your international growth with Shopify Markets, a cross-border management tool that lets you configure settings for each international region. You can include up to 50 markets at no additional cost. 24\/7 support.\n\u003ch3\u003e \u003cstrong\u003eShopify Plus\u003c\/strong\u003e\n\u003c\/h3\u003e \n\u003ca href=\"https:\/\/www.lineagrafica.es\/shopify-plus\/\" target=\"_blank\" rel=\"noopener\"\u003eShopify Plus\u003c\/a\u003e is a plan designed for merchants with high sales volumes. It offers features such as organization settings to manage multiple stores from a single location, access to specialized applications such as B2B and Wholesale Channel, customizable payment screen, additional API resources, unlimited employees, additional and development stores, Shopify Plus Partner Program, among other benefits of having this plan.\n\n This plan also includes Shopify POS Pro to manage locations and marketplaces, and access to the Shopify Plus Academy.\n\n If you want to know when it is necessary to choose this plan, we recommend that you read our article: \u003ca href=\"https:\/\/www.lineagrafica.es\/por-que-elegir-shopify-plus-para-tu-ecommerce\/\" target=\"_blank\" rel=\"noopener\"\u003eWhy and when to choose Shopify Plus?\u003c\/a\u003e\n\u003ch2\u003e \u003cstrong\u003eWhich plan is right for your business?\u003c\/strong\u003e\n\u003c\/h2\u003e \nAt Línea Gráfica, as Shopify Plus partners, we are the right agency to recommend and help you create your business on Shopify.\n\u003cul\u003e\n\n\u003cli\u003e To choose the right plan for your online business, here are some guidelines to make your decision easier:\u003c\/li\u003e\n\n\u003cli\u003e To get started, you can begin to identify the essential features for your business, such as detailed reporting, real-time shipping rates, or personalization at checkout.\u003c\/li\u003e\n\n\u003cli\u003e Consider the budget you have available, that is, that the plan fits your available budget.\u003c\/li\u003e\n\n\u003cli\u003e If you expect rapid growth, it may be better to choose a more advanced plan from the start.\u003c\/li\u003e\n\n\u003cli\u003e Be aware of transaction fees that Shopify charges for external payment methods like PayPal.\u003c\/li\u003e\n\n\u003cli\u003e Consider costs based on your sales volume. Advanced plans may offer lower rates.\u003c\/li\u003e\n\n\u003cli\u003e Evaluate whether the plan offers the support and tools necessary for the expansion of your business.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n Tell us about your project and we will advise you. Don't wait any longer!","blog_id":112801841461,"author":"María Gallardo","user_id":null,"published_at":"2024-05-23T12:22:19+02:00","updated_at":"2024-10-14T10:10:21+02:00","summary_html":"","template_suffix":"","handle":"que-plan-de-shopify-debes-de-elegir-segun-tu-ecommerce","tags":"comercio electronico, shopify","image":{"created_at":"2024-10-14T10:10:21+02:00","alt":"¿Qué plan de Shopify debes de elegir según tu ecommerce?","width":952,"height":572,"src":"\/\/www.lineagrafica.es\/cdn\/shop\/articles\/pic_post_shopify_plan.png?v=1728893421"}}{"id":629034484021,"title":"Why digitalize your pharmacy?","created_at":"2024-10-10T10:49:09+02:00","body_html":"If you have come this far, it is because you are thinking about digitalizing your pharmaceutical business. You will have in mind what direction to take in order to reach a wider audience in your business and get out of the niche or comfort zone. From Línea Gráfica we have prepared this article for you to learn all the benefits of digitalizing your business. Especially in the current era, where competition is booming in the market, \u003cstrong\u003eyou must learn how to differentiate yourself\u003c\/strong\u003e . Our company is determined to improve the digital experience of our customers. So, choosing us is a firm commitment to develop a system of services and digital channels with new interest groups. Let's get started!\n\u003ch2\u003e \u003cstrong\u003eWhy do you need a marketing agency to digitize your pharmaceutical business?\u003c\/strong\u003e\n\u003c\/h2\u003e \nThe digital transformation of your business will allow you to improve management decisions. Thanks to new technologies, companies can reach a wider audience. Having a good agency specialized in \u003ca href=\"https:\/\/www.lineagrafica.es\/posicionamiento-seo\/\" target=\"_blank\"\u003eSEO\u003c\/a\u003e , \u003ca href=\"https:\/\/www.lineagrafica.es\/campanas-ppc\/\" target=\"_blank\"\u003eSEM\u003c\/a\u003e , \u003ca href=\"https:\/\/www.lineagrafica.es\/social-media\/\" target=\"_blank\"\u003eSocial Media\u003c\/a\u003e , \u003ca href=\"https:\/\/www.lineagrafica.es\/mk-automation\/\" target=\"_blank\"\u003eMarketing Automation\u003c\/a\u003e , will help boost your business. The digital era has revolutionized the way companies operate and make management decisions, especially in companies with a B2C business model. Some of the great advantages of digitalizing your business with a specialized agency like Línea Gráfica are:\n\u003cul\u003e\n\n\u003cli\u003e \u003cstrong\u003eImproving decision-making capacity\u003c\/strong\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e \u003cstrong\u003eYou will reduce costs through more efficient use of resources\u003c\/strong\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cul\u003e\n\n \u003cli\u003e\u003cstrong\u003eYou will have a higher performance from your business\u003c\/strong\u003e\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e \u003cstrong\u003eYou will reach your target audience\u003c\/strong\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e \u003cstrong\u003eWhat can we offer you as an agency?\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n As an agency, we offer you a wide range of services to boost your pharmacy in the digital world.\n\u003cul\u003e\n\n\u003cli\u003e \u003cstrong\u003eWe carry out a detailed analysis of your current situation to identify your strengths and threats.\u003c\/strong\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e \u003cstrong\u003eWe establish a digital marketing strategy in line with the needs of the project\u003c\/strong\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e \u003cstrong\u003eOne of our main focuses is to prioritize actions with the highest return on investment.\u003c\/strong\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003cp\u003eWe also take care of designing your professional website that fits your needs and objectives. We make sure that it is easy for your customers to use and that it reflects a good brand image of your pharmacy. We can manage your social networks and create content for them. We also advise you on the creation of PPC campaigns. We immerse ourselves in the pharmaceutical sector to give our best to the project. And most importantly, we are always available for you. Our technical support team will be ready to help you in case of any incident, preventing your online pharmacy from suffering any unforeseen events and we help you solve them. \u003c\/p\u003e\n\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0888\/0262\/3797\/files\/negocio-B2B.jpg?v=1728918534\" alt=\"Digitize pharmacy\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\n\u003ch3\u003e \u003cstrong\u003eHow can digitalisation help the pharmaceutical sector?\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n The digitalization of pharmacies has brought with it various innovations that can be of great help to improve the effectiveness of companies. Some of these innovations are:\n\u003cul\u003e\n\n\u003cli\u003e \n\u003cstrong\u003eImproved management and operations.\u003c\/strong\u003e Digital transformation will help you improve your management decisions and increase the profitability of your processes.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eRelevant content tailored to your needs.\u003c\/strong\u003e At Línea Gráfica we generate valuable content and provide the information requested by the user after an analysis of their needs. We select the most important information considering the client's profile, specific interests and the size of the company.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eObtain and process information in a critical manner\u003c\/strong\u003e . It is essential that companies can digitally access all data in real time and in compliance with data protection laws.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eImproved communication.\u003c\/strong\u003e Access to data from contact persons, healthcare centres, hospitals and customer service departments at all times.\u003c\/li\u003e\n\n\u003cli\u003e \n\u003cstrong\u003eReduced response times.\u003c\/strong\u003e Improved help and user support channels with access to relevant information and a variety of applications for faster and easier interaction.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eCo-creation.\u003c\/strong\u003e At Línea Gráfica we participate in the design and improvement of the service, co-designing functionalities to guide the development of future solutions and improvements for your B2C business.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e \u003cstrong\u003eCreating your Pharmacy's brand image\u003c\/strong\u003e\n\u003c\/h2\u003e\n\n Creating your pharmacy's brand image is a fundamental step in the digital age. Consumers trust brands that stand out and are trustworthy. In the digital environment, it is much more important to be able to \u003cstrong\u003edifferentiate yourself from the competition.\u003c\/strong\u003e When talking about brand image, it is important to consider two main aspects:\n\u003cul\u003e\n\n\u003cli\u003e \u003cstrong\u003eThe visual.\u003c\/strong\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e \u003cstrong\u003eThe content.\u003c\/strong\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e \nFirst of all, it is very important to have a \u003cstrong\u003elogo and a strong brand image that is reflected in all your channels\u003c\/strong\u003e . This includes the colors, tones, images, fonts and typefaces that represent the essence of your pharmacy and are recognizable by your audience. Content plays a fundamental role in building the brand in the digital environment. The communication style that is reflected in your brand must be linked to the values ​​and personality of the pharmacy, to adapt to the target audience you are addressing. It is important to have quality in the content you share, whether through social media posts, blogs or any other digital media. Likewise, different themes can help maintain the interest of your audience and differentiate you from the competition.\n\u003ch2\u003e \u003cstrong\u003eWhat tools are necessary to digitize your company?\u003c\/strong\u003e\n\u003c\/h2\u003e\n\n \u003cp\u003eTo digitalize your company, it is essential to have a solid plan and the right tools that allow you to carry out this transformation in the best way. Although it may be somewhat complicated at first, it is important to identify the necessary tools and how to access them, especially for small and medium-sized companies that do not have the great resources that companies like Amazon have. \u003cstrong\u003eLínea Gráfica is part of the collaborating companies that offer solutions within the Digital Kit program\u003c\/strong\u003e , which can be a great opportunity for your company. Get your help from the \u003ca href=\"https:\/\/www.lineagrafica.es\/programa-de-ayudas-kit-digital\/?_adin=02021864894\"\u003eDigital Kit\u003c\/a\u003e with us today for your B2C business! \u003cstrong\u003eSMEs and smaller businesses can obtain the SME Digitalization Plan until 2025\u003c\/strong\u003e , an aid program promoted by the Ministry of Economic Affairs. This plan is part of a broader initiative, the Recovery, Transformation and Resilience Plan, and the Spain Digital 2025 agenda. With a budget of 3,067 million euros that come from the Next Generation funds of the European Union, this program aims to promote digital transformation in the country. \u003cstrong\u003eThrough these grants, the Government seeks to support small businesses, micro-enterprises and self-employed workers in their process of becoming digital.\u003c\/strong\u003e \u003c\/p\u003e\n\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0888\/0262\/3797\/files\/negocio-farmacia.jpg?v=1728918577\" alt=\"Pharmacy business\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\n \u003ch2\u003e\u003cstrong\u003eWhat are the most effective marketing strategies for pharmacies?\u003c\/strong\u003e\u003c\/h2\u003e\n\n As we have mentioned before, it is important that you implement a digital marketing strategy in your business through an agency. Below we will tell you about some digital marketing techniques that can make a difference in your pharmacy.\n\u003ch3\u003e \u003cstrong\u003eImprove SEO positioning\u003c\/strong\u003e\n\u003c\/h3\u003e \nIt is important for a pharmacy to appear in Google search results in order to increase sales. To achieve this, \u003cstrong\u003eit is necessary to study the target audience\u003c\/strong\u003e \u003cstrong\u003eand the objectives of the pharmacy\u003c\/strong\u003e , mainly by selecting specific keywords, to improve visibility at a local level. \u003cstrong\u003eIt is also important to differentiate yourself and carry out a detailed analysis of the keywords that best represent the business by a specialist.\u003c\/strong\u003e Depending on the objectives, a keyword search must be carried out to identify which ones may work best to position the pharmacy. It is also necessary to regularly check that the website works correctly and thus provide a good experience to the user who enters it.\n\u003ch3\u003e \u003cstrong\u003eWorking on local SEO\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n \u003cp\u003eLocal SEO is a \u003cstrong\u003efundamental strategy for any business looking to attract customers from the area where it is located\u003c\/strong\u003e . In the case of pharmacies, it is very important that users can easily find them when they perform searches related to pharmaceutical products in their area. To improve the local SEO of a pharmacy, it is important to use keywords that include specific terms from the area. These keywords will help the pharmacy appear in search results when users search for pharmaceutical services in their area. In addition to keywords, an essential tool to boost the local SEO of a pharmacy is Google My Business. This free platform makes it easy for companies to create a business listing in which they can include relevant information such as address, phone number, opening hours, website links, and more. \u003cstrong\u003eBy completing the Google My Business listing, the pharmacy will not only appear in local search results, but will also appear on Google Maps.\u003c\/strong\u003e In addition, through Google My Business, users can leave \u003cstrong\u003ereviews and opinions\u003c\/strong\u003e about the pharmacy, which helps build trust among customers. \u003c\/p\u003e\n\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0888\/0262\/3797\/files\/digitalizar-farmacia.jpg?v=1728918613\" alt=\"Mybusiness business\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\n \u003ch3\u003e\u003cstrong\u003eSocial networks\u003c\/strong\u003e\u003c\/h3\u003e\n\n Making good use of social media involves \u003cstrong\u003ecreating an account on Facebook, Instagram, Twitter or TikTok and updating it with quality information\u003c\/strong\u003e , taking care of the interaction with users. It is essential to take care of the visual aspect, including good photos of the business and products, and coherence with the brand image that you want to convey. It is important to convey confidence to the user, especially in the case of a pharmacy, where the products have to do with health. Therefore, it is necessary to analyze the type of publications that are made by an expert, giving advice endorsed by the pharmacist and explaining which products are suitable for certain symptoms.\n\u003ch3\u003e \u003cstrong\u003eGoogle Ads Campaigns\u003c\/strong\u003e\n\u003c\/h3\u003e \nAdvertising campaigns on Google Ads are a good strategy to increase the visibility of your online pharmacy. By paying for ads on Google, your pharmacy will appear in the first search results, which will attract more traffic to your website. As the number of visits to your site increases, Google will improve its positioning organically. However, it is important to keep in mind that it is essential to work on the SEO of your website before launching campaigns on Google Ads. This will make the ads reach an audience on your pharmacy's products. \u003cstrong\u003eThere are limitations to advertising pharmaceutical products, especially those that require a prescription and cannot be sold online.\u003c\/strong\u003e We will tell you about this below.\n\u003ch2\u003e \u003cstrong\u003eWhat limitations can marketing have for pharmacies?\u003c\/strong\u003e\n\u003c\/h2\u003e \nNot all products you have in your pharmacy can be promoted through digital media. \u003cstrong\u003eThere are products that have limitations\u003c\/strong\u003e for the sale of these same products, which are products with a medical prescription. They cannot be used in marketing campaigns or marketed for any other purpose. Parapharmacy products that do not require a medical prescription are ideal for the digitalization of your pharmacy, since they represent a large part of the income. Many users search for these products through the Internet. Don't wait any longer and join the digital age with Línea Gráfica! We are waiting for you!","blog_id":112801841461,"author":"María Gallardo","user_id":null,"published_at":"2024-05-06T14:42:55+02:00","updated_at":"2024-10-14T18:25:18+02:00","summary_html":"","template_suffix":"","handle":"por-que-digitalizar-tu-farmacia","tags":"ecommerce, shopify","image":{"created_at":"2024-10-14T09:49:57+02:00","alt":"¿Por qué digitalizar tu farmacia?","width":952,"height":572,"src":"\/\/www.lineagrafica.es\/cdn\/shop\/articles\/pic_post_digitalizar_farmacia.png?v=1728892197"}}

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["migrar a shopify","shopify"]
["e-commerce","ecommerce","leads b2b","tienda online"]
["comercio electronico","shopify"]
¿Por qué digitalizar tu farmacia?

Why digitalize your pharmacy?

If you have come this far, it is because you are thinking about digitalizing your pharmaceutical business. You will have in mind what direction to ...

["ecommerce","shopify"]