Our client, Easy Mobel, faced a huge challenge: they needed to completely change their ecommerce site to a more robust and scalable solution. This not only involved a technological transition, but also maintaining business continuity without disrupting the customer experience. Furthermore, it was not just about changing the platform, but also about enhancing it, improving the user experience, optimizing the performance of the page and expanding the marketing possibilities of the ecommerce site. The challenge was great, but thanks to choosing Shopify Plus as the ecommerce platform, I think we have achieved what we set out to do in record time.

At Línea Gráfica, we took up the challenge and set out to help Easy Mobel make a smooth transition to Shopify Plus.Our development team worked closely with Easy Mobelto plan and execute the migration, ensuring a seamless transition for customers and the Easy Mobel team.

In addition to themigration, we work the completeredesign of the 'look&feel'e-commerce to improve the awareness of the project, optimize the user experience, improve the performance of the platform and provide a robust foundation for marketing efforts. This included improving site navigation, optimizing page speed and setting up marketing functionalities such as customer segmentation and personalization thanks to marketing automation tools.

And what do we get?

Thanks to our work with Easy Mobel, we have achieved:

• Asuccessful migrationto Shopify Pluswithout interruptionsin the sales pipeline or customer experience.
• Significant improvement in user experience and performanceof the site, which will lead to an increase in customer satisfaction and loyalty.
• Adesignfrom the online store mmuch more in line with the size of the business, reflecting its identity and significantly improving its presence.
• Agreater versatilityon the ecommerce platformwhich strengthens the digital marketing capacityfrom Easy Mobel, allowing them to better segment and personalize their offers to customers.