MorrisonIt is a leading brand in one of the most competitive sectors today, the sector of footwear and fashion. Its value proposition is based on the creation of original, recognizable, iconic sneakers that are different from the rest.

Under the motto “#BuscaElFaro”, MorrisonIt inspires us to find our own purpose, to fight for what we are passionate about and, of course, to do it differently from the rest.

The brand began its journey in 2016 thanks to crowdfunding to finance the project without even having manufactured the shoes. Today, it has become a ecommerce leader in the national panorama and the fashion scene.

The experience working on marketing automation with Línea Gráfica has been excellent. The onboarding process with the entire integration of the platform with our ecommerce was really simple thanks to the help of Línea Gráfica. What I value most is the closeness of the team and the quick support they provide for any action we want to carry out. In addition, the flexibility of the team in managing tasks and the constant proposals for improvement have allowed us to grow in this channel in a very short time.

Pablo Recuenco

CEO of Morrison Shoes

The challenge

MorrisonI was looking to be able to adopt a Marketing Automation Strategy long-term effective, capable of:

– Improve the shopping experience through personalized actions based on customer behavior.

– Increase the level of loyalty and strengthen the bond with the brand.

– Boost e-commerce growth and reinforce repeat purchases.

– Carry out omnichannel actions from a single platform.

– Analyze data to make continuous improvements.

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Our work

In Graphic Line,agency specialized in marketing automation and ecommerce development, we designed a customized strategy focused on achieving Morrison's objectives.

Thanks to the expertise of our team, we createdcustom workflowswith which we have covered the entire customer journey process,thus increasing sales and loyalty opportunities.

In addition, thanks to the adoption of the Data First philosophy, we have been able to leverage the value of data to build hyper-personalized mechanics with which impact customer groups based on their needs and behaviors.

After 3 years of joint work, the results obtained place marketing automation as a essential marketing axis in brand growth.