At Línea Gráfica, we took a holistic and methodical approach to address Orion91's challenges, focusing our efforts on several key aspects of SEO:
SEO Analysis and Strategy:
We began with a thorough analysis of Orion91’s existing site, identifying key areas for improvement. Based on this analysis, we developed a custom SEO strategy that addressed the company’s specific needs.
Site Architecture Optimization:
We restructured the website architecture to improve indexing and crawling by search engines. This included optimizing the URL structure, improving internal navigation, and ensuring a fluid UX.
Content Curation and Creation:
We focused on curating existing content and creating new, high-quality, relevant, keyword-rich content. This not only attracted a wider audience but also improved visitor engagement and retention.
Backlink Strategy:
We implemented a backlink building strategy, focused on obtaining links from relevant and authoritative websites. This organic and ethical approach strengthened Orion91's domain authority.
On-Page and Off-Page Optimization:
We carried out a comprehensive on-page optimization, including meta tags, headers, images and alt attributes. In parallel, we worked on off-page aspects to improve Orion91's online presence and reputation.
Continuous Monitoring and Analysis:
We established an ongoing monitoring and analysis system to monitor site performance, adjust strategy as needed, and ensure SEO goals were being met effectively.
And what do we get?
Through our collaboration with Orion91 in Línea Gráfica, We achieved remarkable results that reflect the success of our SEO strategy and execution.:
- Exponential Increase in Visibility:We achieved a dramatic increase in Orion91's visibility in search engines of over 1500%.
- Substantial Growth in Organic Users:Between October 2022 and 2023, organic unique users increased by 62%, demonstrating a significant increase in audience reach and engagement.
- Boost in Organic Sales:Organic sales saw an impressive jump of 363% in the same period, directly reflecting the positive impact of our SEO strategies on business performance.
- Strengthening Online Authority:Through our backlink strategy, we significantly improved Orion91's authority and relevance in its niche market.
- Effective Website Optimization: By restructuring the site architecture and optimizing the content, we improved the user experience and the efficiency of the site in terms of SEO.
Improved Engagement and Retention: Our focus on quality content not only attracted more visitors but also improved engagement and retention rates, which is critical for long-term sustainable growth.
