Faced with the challenge posed by Capriche, our team embarked on a comprehensive digital transformation project with twoMain objectives: revitalize the brand's visual identity and migrate its online store from PrestaShop to Shopify.
Restyling look&feel of ecommerce:
We started by diving into the core of the Capriche brand to understand its essence, its values and its target audience. With this understanding, we redesigned the visual layer of the e-commerce, creating a fresher, more modern style aligned with current fashion trends.
Migrating to Shopify:
The migration from Prestashop to Shopify was a meticulous and strategic process. It started withstructure a Shopify store that not only reflects the new brand style, but also significantly improves the user experience.
Intuitive navigation was implemented and product pages were optimized for mobile devices, ensuring that customers could easily discover and purchase products, regardless of the device used.
In addition, there were carried outAdvanced Customizations in Shopifyto adapt to Capriche’s specific needs, including the integration of marketing tools such as Connectif and more flexible payment options, among others.
Special attention was also paidPay attention to SEO and site speed optimizationto ensure thatCapriche not only attracts but also retains customers.
SEO Migration
Aware of the importance of organic positioning for online visibility and store traffic, we address theSEO migration with a meticulous approach.
We made aFull mapping of existing URLsto ensure an effective 301 redirect, thus preserving the accumulated SEO value and maintaining the clarity of the site structure for search engines.
We analyzed and replicated the information architecture of the old website on the new one, ensuring that the content hierarchy and page authority distribution remained intact.
We adapt the meta tags,We optimize product descriptionsand images, and refined the content on the new platform to improve keyword relevance.
We also implemented a post-launch monitoring plan to monitor search engine response and user experience, allowing us to make quick and efficient adjustments to rectify any issues and take advantage of opportunities to improve search visibility.
Transition and Training:
Understanding the importance of a seamless transition, our team ensured that all essential data, including product inventories and customer databases, were migrated safely and efficiently.
Following the migration, we provided in-depth training sessions to the Capriche team, ensuring they were fully equipped to handle their revamped eCommerce platform.
Our work culminated in arenewed platform that not only enhanced the identityfrom the Capriche brand, but alsoset a new standard in the online shopping experience, paving the waypath to sustained business growth and greater customer satisfaction.
And what do we get?
Thanks to our work with Capriche we have achieved:
- We ensured that Shopify's new platform was ready to scale, making it easier to manage a higher volume of transactions and products without compromising performance.
- We consolidated the brand's identity with a restyling that reflected the quality and style of Capriche, increasing brand recognition in the market.
- Improved Analytics: We implement advanced analytics solutions to offer the brand deeper insightson consumer behavior and site performance, enabling more informed business decisions.
- Smooth Transition: We completed a seamless transition from the old site to the new one, with no significant downtime, allowing Capriche to continue its business operations and sales unhindered.
