Increase sales with product listings

Creating an attractive home page is essential to boost sales in your e-commerce. However, the product page is even more important, as this is where the user will spend the most time and where the sale should be closed. In addition, many of your customers will go directly to the product page from a search engine, without first going through the home page. And all this, logically, also has an impact on web positioning . At Línea Gráfica we give you the necessary ingredients so that your product page is complete, easy to use and, therefore, encourages the consumer to buy.

What elements are essential in a product sheet?

1. Product description.

Many people resort to the quickest option: creating a standard product description, just as the supplier has sent it. But this brings with it several drawbacks: Google penalizes all pages that have duplicate content and, therefore, it will harm your SEO and you will not be able to differentiate yourself from your competition. And don't forget to add all the information that your client needs to know about that product (composition, technical details, measurements, weight, etc.), since they cannot see it. Write the description focused on SEO, naturally including the keywords that will improve your positioning.

2. High quality photos

We already mentioned this in our previous post . Including the right images is essential to generate trust. Choose to include photographs from various points of view, which show in detail what the product looks like. You can also add videos that demonstrate the qualities of the product. This option will help users to have a much clearer idea of ​​the proportions and details that cannot be seen in photographs.

3. Include opinions and recognitions

With new technologies, consumers have evolved and now take into account much more the reviews and opinions they find on the Internet. Before buying the product, they will look for testimonials that help them get a clearer idea. Therefore, we recommend that you include those of your customers, it will give much more credibility to your online store and will make the customer feel much more secure when buying. Amazon is a good example of this, although its product sheets are not the best, its customers are the ones who are responsible for providing all the information that users need through testimonials.

4. Make clear the shipping conditions and price.

Don't mislead your customers. If they find a different price or conditions when they finish their purchase, they will lose all confidence in your online store. Clear up any doubts they may have about the purchasing process, price, payment methods and shipping.

5. The call to action must be clear.

When the customer has finally decided to buy, you have to guide them to carry out the action. Use visible and attractive buttons that do not complicate their purchase, since the user will look for the simplest and quickest way. Use colors that match the corporate image of the brand, but that stand out from the rest of the elements.

6. SEO-oriented product names

We have already told you that the product sheet will help improve your SEO positioning, so make the most of it by including the keyword and the brand name in the product name if necessary.

7. Product suggestions

Adding products that might interest the customer is one of the best strategies to increase the basket or to keep the user in our store looking for other products. This technique, known as up-selling , helps the consumer find other options that they had not previously considered. In short, each product sheet has to be associated with a single search criterion according to your potential customers, and the text, images and elements you include play a very important role in all of this. If we have helped you with this post, don't hesitate to share it on your social networks!