What is Marketing Automation?
When we talk about marketing automation, we are referring to software or platforms whose objective is to automate tasks related to marketing actions.
A clear example of this could be sending mailings, popups, etc.
As time goes by and the need to reach users more effectively gives rise to platforms specializing in the “personalization” of onsite marketing.
And what is onsite marketing personalization?
Very simple, it is about automating and coordinating marketing actions directly related to the behavior of our clients on the site and at the same time interrelating them with each other.
Imagine you receive an email from a site where you left an unfinished shopping cart, you open it, but you don't buy. 24 hours go by, you return to the site and see that on the home page or on the products there are promos related to the cart you left abandoned. That's the personalization of onsite marketing, actions related to what you have done previously.
What is Connectif?
Connectif is precisely one of the platforms that allows the “hyperpersonalization” of the user experience on your site in a very effective and simple way.
With Connectif we can create behavior patterns and execute actions based on what the user is doing. For example:
- When visiting a product from a certain brand, natively show a discount.
- When registering for eCommerce, segment the user by their province to later be able to impact them with a geolocalized promotion.
Connectif and PrestaShop
Connectif is the perfect tool for our PrestaShop, as it will allow us to raise the level of interaction with users and act accordingly. And most importantly, it allows us to focus this strategy on conversion.
Implementation is very simple using the module developed by the Connectif technical team. It basically inserts a .js that will be responsible for passing all the user data to Connectif to process and use it depending on the behavior flows that are configured.
What can you do with Connectif and PrestaShop?
We can carry out numerous actions, among which the following stand out:
- Suggest related products based on user behavior or related to purchases made, most viewed products, best sellers, etc.
- Creation of automated email campaigns segmented by geolocation or segments created based on brands, products or categories visited.
- Impact users through push notifications whether the user is on our site or not.
- Creation of dynamic landing pages.
- Complete implementation of funnels aimed at sales, acquisition, etc.
Advantages of using Connectif with PrestaShop
As we have already mentioned, it significantly increases our knowledge of user behavior on our site and makes it easier for us to interact with them at the “key points” of their path to conversion. It also allows us to “reactivate” inactive customers, for example:
- By recommending products, we can implement upselling in product sheets or cross-selling when starting the payment process.
- Mailing automation. We can create rules by which, starting from a certain purchase date of a recurring product, emails or push notifications are sent indicating that the product is about to run out, etc.
- Creating landing pages in a dynamic and simple way for PPC campaigns.
- Lead Score. Automatic scoring of users associated with a certain action, abandoned cart, visits to product pages, category, etc.
Conclusion
Connectif is the essential tool for any eCommerce that seeks to increase direct contact with its users through personalized actions designed for each of them.
Email campaigns, pop-ups, banners, push notifications and forms are the tools with which we can, through the creation of workflows, interact with visitors to our site.
If you need more information about the tool and our services, do not hesitate to
contact us .
