When we have a PrestaShop store , one of our main concerns is that our store has a good organic positioning . To do this, it is necessary to have a solid strategy and work on the SEO of your PrestaShop store.
SEO needs to be worked on at the content level of the product sheets, the titles of your store, the categories, images, etc. But also, and although it may seem less obvious, it is necessary to have an SEO strategy for your PrestaShop store at the URL level .
To improve the SEO of your PrestaShop store, you can use some modules that are in Addons and that will help you speed up the work:
A module that helps you generate sitemaps for your PrestaShop store
The sitemap.xml is a file from our store that contains all the categories, products and images of our PrestaShop. We send this file to Google through the Search Console so that it takes into account the structure of our PrestaShop store and indexes it . It is as important to index the parts of our store that we want, as it is to not index the parts that we are not interested in. To prevent Google from indexing the pages that we are not interested in appearing in search engines, it is important that in the Robot.txt file of your PrestaShop store we indicate the parts and directories of our website that we do not want search engines to index. You can generate the file in the BackOffice of your PrestaShop in “Preferences > SEO & URL's > Generation of the robot.txt file”.
To generate a sitemap for your PrestaShop store, one of the easiest and most functional ways is through our Multi-Language and Multi-Store Sitemap Generator Module . This way, we can automatically generate four sitemaps that group the URLs of our Product, Category, CMS and Manufacturer pages.
A module that allows you to create canonical URLs to avoid duplicate content in your PrestaShop store
A module that allows you to create canonical URLs to avoid duplicate content in your PrestaShop store
When our store stores a certain volume of products, very similar URLs appear due to the combinations of our products. This type of URL, as well as others such as category URLs, for example, appear as duplicate content in our Search Console , even though they are not actually duplicate content. The way to solve this problem and prevent search engines from penalizing the SEO of our PrestaShop store is to establish some of these URLs as “original” and to do this we only need to establish which are our canonical URLs.
To generate canonical URLs for your PrestaShop store, the easiest way is to use a module where you set the different canonical URLs for your duplicate content. Our Canonical URLs to Avoid Duplicate Content Module allows you to create canonical URLs for your PrestaShop store.
A module that allows you to create redirects to avoid 404 errors in your PrestaShop store
When PrestaShop stores, as well as those on other platforms, have been around for a long time, it is common for some products to become unavailable or for some pages to be deleted, which ends up returning 404 errors and penalizing the positioning of our store. For this reason, it is very important to keep a certain control over our URLs and check where our 404 errors are and redirect them to the home page or to the page that best suits us.
Identifying 404 errors and redirecting them to valid pages becomes a simple task with the right module. Our 301, 302 303 URL Redirects Module allows you to create permanent or temporary URL redirects individually or in bulk, as well as identifying URLs with 404 errors.
Having a good SEO positioning of your PrestaShop store is essential to increase traffic to your store, and therefore, increase the number of potential consumers. These three modules will help you work on the SEO of your PrestaShop store in a very simple and intuitive way. Do you need more help with the SEO of your store? We are experts in digital marketing for PrestaShop stores, so if you need help, get in touch with us.
3 modules that help you with the SEO of your Prestashop store
