As you may already know,
Shopify is a CMS tool that provides businesses and professionals with a platform to easily create and manage an online store in a short time. From Línea Gráfica, as
a marketing agency specialized in Shopify , we leave you a step-by-step guide on how to add products to a Shopify collection so that you can start your online store and get the most out of it.
What are collections in Shopify?
Shopify collections are useful for creating groupings of multiple products. These groups vary depending on what the online store offers.
The motivation behind creating collections is
to make it easier for customers to find the product . For example, now that one of the most important events for retailers is approaching, you can create a collection for Black Friday Items or Sale Items.
How to make a collection in Shopify step by step
Now that you know what collections are in Shopify, these are the steps you need to follow to add them to your ecommerce:
Create Collections
In the administration panel, select “Products” and then go to the “Collections” section to start creating the collection.
Add title and description for the collection
You must fill the title of the collection with keywords that serve to identify what the customer will find in each collection, thus making their search easier.
Adding a description will not only help you further clarify the content of your collection, but it
will also help with SEO for your ecommerce.
Add a featured image
Select an image to make it visible. This photo will be the one that
identifies your collection . If you do not add it, the image of the first product in the group will be automatically placed.
Choose between “manual” or “automated”
Once you've completed the general collection details in Shopify, it's time to choose what type of grouping you want in your online store.
The CMS tool gives you the choice between
manual and automated options .
If you choose
the manual mode you will have to select the products one by one each time you want to add them to the created collection, slowing down the upload process.
However, by choosing
the automated mode you will group the products that follow a pattern , for example:
Product name > contains > T-shirt
Product name > does not contain > red
In this variety, you can also choose the “
any condition ” option, so that only when one of the patterns is met will the product be added to the collection.
Once you have everything filled out,
save your selection .
Save and customize the collection page view
Click on the collection you have created and you will be able to access the collection. In this section you can customize how you want your ecommerce page to look.
You have the grid or list option .
Additionally, you can choose
how many products and rows appear in the web view , display the collection image, or even
enable the sorting feature so that the customer can browse products based on their interest.
Featured Collection on Shopify
A featured collection in Shopify is a grouping that remains pinned to the page you've selected to give more visibility to the products you've chosen, such as "products on sale."
We select online store in the “
sales channels ” menu. Click on “
themes ” and in the active theme the option “
customize ”. The platform has just added a new element to
create featured collections .
In the top menu on the right,
click the dotted square . The collection will be marked with a blue box indicating that it is a
Shopify featured collection . Here you can access the settings for this item and change the collection that is displayed on the page, managing how many products and columns are displayed on the screen.
As you can see, creating collections in Shopify is very simple and, in addition, it will be very useful for your online store to continue growing in sales. Start creating and adding products now, don't waste any more time.
At Línea Gráfica we are experts in ecommerce management, as well as
Shopify partners . We also work with other CMS tools such as
BigCommerce ,
Woocommerce and
Magento . If you have any questions or need help managing these tools, please contact us.