Tips for Growing Email Databases
Dare to launch a viral competition
A viral competition is a contest in which you enter with an email address, and you participate to win the prize, so you will have more chances of winning the prize if other people subscribe to the contest through the links you have shared. There are 3 keys to making a viral competition work properly:
1) You need a price that will attract people to participate in the competition. Keep in mind that the competition is aimed at your target audience, so that they will be potential buyers in the future.
2) The price should be good enough so that people want to share that competition with as many people as possible, thus increasing their chances of winning.
3) You need a mailing campaign that is fueled by competition, so that the mailing is of interest to potential future customers and the company. Viral competitions are one of the quickest tools for building up suitable email databases.
Add "SumoMe" applications to your website
SumoMe apps are one of the most successful apps for building an email database. SumoMe apps are giving very good results because they are completely customized to the target audience. This app works like a popup that is triggered when a visitor is about to leave your website, or after a certain amount of time has passed since they visited. (SumoMe recommends that the popup appear 15 seconds after the visitor has visited the website, since statistically this is the time interval that offers the best results.) With SumoMe you can convert 2.24% of your website visitors into subscribers. Here is an example:
With this application, you can usually reach a percentage of 2.59% of visitors who subscribe to the email. You have to take into account that the audience that receives the popup can be very different, since the interest they have shown by visiting your page is different depending on the time they have been browsing it. It is not the same if the popup appears to a visitor who has spent 15 seconds looking at the products than to another visitor who in those 15 seconds has started a purchase process, the interest of each visitor is different. The next step. It is true that at first you can get by with the free version of the applications, but if you really want to achieve results at a higher level you should download the paid version of this application. Why? Personalized messages according to the page With the paid version you can go one step further and customize the ads specifically for each page. So instead of having a generic popup asking you if you want to subscribe, you will have a personalized popup with the updated content of your page. With a personalized popup you can increase the subscription rate. Testing Message A and Message B With the paid version, you can run a test and test two popup versions to see which one performs better in terms of subscription rate. Keep in mind that just by changing the popup text, the conversion rate can vary significantly. It’s just a matter of choosing the right words and empathizing with your audience. One of the best parts of SumoMe with AB testing is that you can choose to test the new variation on a smaller portion of your traffic first, so you don’t risk one of the options failing.
Write a successful post.
A successful post should be so good that your audience feels almost compelled to click on it, share it, print it, forward it to their friends, etc. An "epic" post not only helps drive traffic to your site through search and social media, but it also builds credibility for your website faster than any other digital marketing tool. And when you combine successful posts with any of the other tactics we mentioned in the article, you'll notice a huge increase in your email subscribers. Keep in mind that successful posts can take up to 30 hours to write, which also requires a lot of effort from the author. The main thing to create successful posts is experience and, above all, research, knowing what interests your audience, what they like to share, etc.
Add an update to the content of your best posts.
A content upgrade is when you offer an additional piece of content within an article in exchange for an email address. The key to getting the best results from a content upgrade is to create an extra piece of content that aligns perfectly with the topic being discussed in the rest of the article, so that you are offering additional value in exchange for the reader providing their email address to receive it.
Include a subscription link in your email signature.
You and your team probably send hundreds of messages every day to people who probably aren't subscribed to your newsletter. The idea is to add a link directly to your email signature (and to the signature of all your company's emails) to increase your email database for free. When you click on this message, it will take you to a link where you can subscribe. It's an interesting technique since a large part of the emails that go out from your company are addressed to clients, so these clients may be interested in giving their email address and thus receive your company's newsletter.
Run a joint email campaign with a business complementary to yours .
The goal when starting a strategy of this type would be, first of all, to know the value of both audiences and share it with the complementary company to expand our reach. This strategy is very effective for events, you can create a piece jointly, or you can create any other adding value to your promotion, so that you can deliver value to both audiences.
Link your post signature to email subscriptions.
This tool is very similar to adding a subscription link to your company email signatures, but in this case we use the subscription link in the signatures of your blog posts. The tactic here is to maximize every part of your blog post to capture emails. Ex: Written by Alex Lopez. Get more information from this author via email here. With this message, clicking on it will take us to a link where we can subscribe. This is a quick and easy technique to use. Another point in its favor is that you can test the tactic with different options and work on the one that is giving you the most results.
Add a viral link to your page
This is one of the tools whose use has been increasing at a faster rate in the last year. The strategy consists of offering an option to share your page when the person has made a subscription or purchase action and thus granting them a benefit. When, for example, someone signs up for a course on your website, upon completing this action they are redirected to a page, where they can obtain some kind of bonus if they tweet your page or send an email (written by the application) to a friend about your page.
Create a pre-launch viral campaign.
Viral pre-launch campaigns are used to launch a new product on the market. The most commonly used strategy is to give away free products as samples in exchange for an email address. This strategy is often used by startups, which are companies that have just started and use this tool to launch their business to the masses. This is a simple technique to get emails that, if used properly, can be very powerful. It also works for companies that sell physical products as well as services, since many companies that offer new programs can give them away for a certain period of time.
Make your home page an opt-in page.
Opt-in pages are those where the interested party agrees to receive any type of information via email. This strategy works best in cases where content marketing plays a truly important role, such as bloggers, information provider companies, pages of well-known personalities, etc. Because of the type of company, the public will be more willing to receive information.
Conclusions
If you finally implement any of these strategies to create a good email database, it is very likely that you will begin to notice the results. But if what you are looking for is to achieve higher level results, our advice is to put in place more than one strategy, or all of them. At Línea Gráfica we advise you on the implementation of all these techniques. If you like them and are considering putting them in place, you can come back and share this post :). If you know of any other type of tool to encourage the growth of the address list, feel free to share it and comment with us.
