We know that among your business objectives is to convert more and optimize the functionalities of your ecommerce .
To guide you on how to achieve this, in this article we are going to talk about why you need to integrate an internal search engine into your online store , a feature that will help you achieve fluid purchasing processes without leak points.
But first, we will start by explaining what a search engine for online stores is and how it works.
Also, we have left a link at the end of the article that could change the direction of your conversions ;)
Oh! And remember that, once you have Motive, if you want a professional team to take care of the search engine management, at Línea Gráfica, we are experts in Woocommerce and Prestashop experts , so we are at your service for everything you need.
We hope you will try Motive and take advantage of its powerful features. If you have any questions or concerns, please feel free to contact us.
What is an internal search engine and how does it work within an online store?
An internal search engine is an essential feature for any online store, as it is responsible for resolving searches made by users in the shortest time possible . Each CMS usually includes a search engine among its functionalities, although these usually have limited features and functionality. In fact, according to data, 60% of online stores do not have an optimal internal search engine for their customers, which means that sales opportunities are lost every day. For this reason, it is essential to be at the forefront and have a search engine for online stores that helps you eliminate leak points and generate optimal shopping experiences for your online store. It is true that there are currently different advanced search solutions on the market, but in this article we are going to focus on Motive , an ecommerce search solution that has become one of the top in recent months, as it offers buyers the best results instantly thanks to the automatic activation of its algorithm.Motive: Search solution for ecommerce
As we mentioned, Motive is a search engine with a very powerful offer, since it is able to put itself in the shoes of users and understand their searches without fail . In a matter of milliseconds, Motive allows users to find what they need immediately, thus improving the shopping experience and, consequently, increasing conversions . If you want more information, we tell you that Motive is available for both Prestashop and Woocommerce and is a completely customizable plugin, as it brings with it hundreds of options and advantages that we will detail below. Furthermore, within the core of its proposal, it highlights its commitment to the privacy of buyers , a plus that breaks with the current digital trend that is marked by the tracking and collection of user data.Advantages of adding Motive to your online store
Benefits for the owner
What if we told you that you can convert web searches with a ready-to-use Plug & Play solution? It sounds like a utopia, but it is not. Motive Commerce Search is a search engine that you can integrate into your e-commerce in a very simple way and without the need for technical knowledge. Its no-code approach is one of the most attractive advantages for online store owners, as it allows you to manage all the search engine's functions autonomously. Want to see some examples? With Motive, you can incorporate features like synonyms or related terms to fully cover the shopping experience. And you can do all of this easily and without the need for custom developments. Another benefit of Motive is the customization capabilities it offers, as it adapts to the look and feel of each brand . With this plugin you can add the logo, colors and even your corporate typography in the search layers. But wait, there are more advantages that you should know about. It is also possible to customize the appearance of the results page , modify the design of the product sheets or the “Add to cart” button . And, to cover sales or offer seasons, with this plugin you can place banners on the pages you consider most appropriate to, in this way, inform customers of available promotions and encourage them to convert. Likewise, with Motive it is possible to define the filters with which buyers refine their searches and even the fields through which they can search for your products. The ideal is to carry out all these customizations taking into account the brand image and the guidelines recommended by a CRO Agency . In this way, the total design of your ecommerce will be focused on boosting conversions. On the other hand, another plus, which we mentioned earlier, is that the plugin does not collect information from users . Therefore, Motive provides a secure environment in which cookies, tracking and data collection have no place, making it an ethical and transparent solution .Benefits for the user
When browsing an online store, customers want easy navigation and a simple way to complete their purchase without having to search too much to find the product they need. If this search does not provide the expected results, the user will often become frustrated or disappointed and end up leaving the page . To avoid leak points, Motive is designed under an algorithm that responds to searches satisfactorily , accurately and in a matter of thousandths of a second. In addition, thanks to Motive's advanced algorithm, this plugin returns results even taking into account synonyms, so it adapts to the way users write and communicate , making their search much easier . On the other hand, thanks to the careful and intuitive design offered by Motive, the user's search experience is pleasant , which will make them feel really comfortable browsing your website and not want to leave the page.Benefits for SEO
Data is the starting point for working on improvement points . And, in this sense, Motive is a really useful tool thanks to its analytics dashboard , a board that allows you to know which words users use to search for products within a catalogue. Knowing these keywords, and following the strategy provided by your SEO Agency for Ecommerce , you can carry out changes or optimizations of categories , product sheets or descriptions of the same in order to adapt them to the most searched terms , increase their visibility and increase the sales of your ecommerce .How to integrate the Motive search engine into my website?
Integrating Motive into your website is really easy, as this plugin is installed in 3 steps. After these settings, the plugin will be ready to start offering unique experiences to your customers. We know we've convinced you after showing you the benefits you can enjoy with Motive. But wait, we still have one more reason to convince you. We've left you a link where you can try Motive for 3 months, for free! It's a perfect way to see for yourself the advantages we've told you about the search engine.
Oh! And remember that, once you have Motive, if you want a professional team to take care of the search engine management, at Línea Gráfica, we are experts in Woocommerce and Prestashop experts , so we are at your service for everything you need.
We hope you will try Motive and take advantage of its powerful features. If you have any questions or concerns, please feel free to contact us.
