How to create offers in Prestashop

Publishing offers and discounts on your online store or e-commerce is a simple and effective way to attract new customers. It increases the number of sales quickly and brings great benefits to the business. It is important to enhance the visibility of certain products to consolidate the relationship with the users of our store. With the Prestashop e-commerce platform you can apply percentage and quantity discounts on any item in your online store. If you still don't know how to add promotions to your products online, in this post from Línea Gráfica we will explain all the steps you need to follow. Let's get started!

How to apply discounts in Prestashop?

Prestashop is a very complete e-commerce platform. It allows you to create personalized promotions on products . In addition, these discounts appear visibly , that is, both the normal price (crossed out) and the current discounted price (highlighted) are displayed automatically. To apply a discount in Prestashop, you have to take into account what type of discount you want to apply. There are two main blocks: Cart Rule and Catalog Rule. The Cart Rule option allows you to create and modify discount codes that are applied at checkout, while the Catalog Rule is used to discount product prices. Next, we will look at the most common types of discounts in e-commerce and the steps to follow to configure them correctly.

Types of discounts in Prestashop

There are various ways to create discounts on products within an online store. We can apply offers to a specific product or to several products from the same supplier, category, color, etc.

Discount code for a specific product

To create a discount for a specific product in the online store, go to the Catalog > Discounts > Cart Rules section. Once inside, click on Information and fill in the name and discount code. Keep in mind that if you write uppercase or lowercase letters in the coupon, when applying it, it must be written the same way. Prestashop offers several options to activate or deactivate. We explain them!

• By activating the Partial Use tab the coupon will have the remaining value, if it is deactivated the coupon value is reduced to the order price.
• The Status tab indicates whether we want to activate the discount or if it is not yet in operation.

In the Condition tab we will detail information that will be applied to the code.

• Limit to one customer only – This option allows you to choose whether the coupon can only be used by one person.
• Validity . Here you enter the start and end date of the code.
• Minimum amount . You can select the minimum purchase amount for the coupon to be applied.
• Total available . Number of codes that can be applied.
• Total available for each user . You can control how many coupons each user can use.
• Restrictions – Allows you to restrict the coupon depending on customer groups, product or carrier.

Finally, you need to fill in the Actions category.

• Free shipping . By activating this tab, the shipping costs of the product will be free.
• Apply a discount . Please note that discounts can be applied as a percentage (25%) or as an amount (€30). In this option you can indicate how you want the discount to be applied.
• Apply discount to . You can specify which product you want the coupon to apply to.
• Exclude discounted products . You can enable or disable this tab. Enabling it will not affect items that already have a discount applied.
• Send a gift . If you activate this section, the product you have in Gift Product will be sent.

Once all these categories are filled out, the discount coupon for a specific product will be active.

Discount code for all products

To set up a discount code for all products in Prestashop, you must follow the same instructions as those mentioned in the previous section. The only difference is in the Conditions category . Once inside, in the Restrictions tab , you do not have to select anything, and the discount will be applied to the entire catalog of the online store.

Discount code for all products without code

If you want to apply a discount to all products on the website, but without using a discount code, you must use the Catalog Price Rules . Once you are in that section, you have to fill in some information to configure the discount.

• Name . You can give a name to the rule you are going to create.
• Currency . You must configure the currency in which the discount will be applied.
• Country – Select which country or countries the rule will apply to.
• Group . You can indicate which group of customers can benefit from the discount.
• Starting from (amount) - You can set a minimum amount from which the discount works.
• Price (excl. tax) : You can override the current price of the item.
• From and to : Start and end date of the period.
• Discount type : As we have indicated previously, you must select the discount type between amount or percentage.
• Discount with or without taxes : Select whether the discount includes taxes or not.
• Discount : The discount applied must be detailed in figures.

Once all the fields are completed, check that the rule is being applied correctly in your online store.

Do you need help?

At Línea Gráfica we are the first Prestashop Partner Platinum agency in Spain . Our support packages for Prestashop adapt to any of your store's needs . You can request development tasks and modifications or improvements to your project, consulting, design... Everything you need to boost your ecommerce sales!