How to prepare your e-commerce for the sales?
As every year comes the chaotic sales period for e-commerce and physical stores, users search through hundreds of websites to find the best offers and get the best deals.
It's true that great deals work, but your e-commerce communication should not be limited to just sales; a simple crossed-out price list is no longer enough.
Take advantage of the opportunity that these dates represent for your company and stand out from the competition with these tips that you won't want to miss:
Clear and structured strategy
First of all, when facing a period of sales, we must ask ourselves what our objectives are with these sales, then, based on these objectives that we intend to achieve, we will establish a strategy.
What do we want to do? Focus on the best-selling products and launch special offers on them to be on the safe side? Give priority to products that sell less? Increase sales in general?
According to our objectives, we must act in the approach to sales.
More than just discounts
As we said before, if we want to differentiate ourselves, our sales cannot be based only on percentage price reductions. The opportunities offered by e-commerce are vast and offers such as "Free Shipping" or "Discount based on the number of items" can be much more interesting and offer more sales potential.
The strategy consists of differentiating ourselves from the competition and thinking about the needs of our clients in order to offer them what best satisfies their needs, while also considering the interests of our company.
Customize offers to meet the competition
To connect with our target audience, it is important to know them, since no one likes to be treated as part of a mass of customers; each customer should feel special and not part of a list with massive and impersonal campaigns.
Thanks to Smart Data, we can obtain an incredible amount of data about our customers' profiles, their age, the city where they live, what their interests are or how they visit us.
Loyalty tactics
If we have loyal customers who buy from us regularly, we must take care of them, since a loyal customer is much more profitable for your company than a group of sporadic customers.
Sales are a good time to thank them for their loyalty by rewarding them with some kind of special discount card or any other such offer that we can create.
We must consider that at this stage less is more, that is, users are tired of receiving continuous mass messages and small and medium-sized businesses must opt for personalized messages. It is not only the message, but also the way of sending it that can make the difference compared to strategies that create rejection and a bad brand experience.
Support with Social Networks and Newsletter
Social media is an essential part of a brand's image. Social media allows us to convey our brand personality and helps us empathize with our customers and create feedback.
Why should we take social media into account at this stage?
When anyone wants to obtain information about a company on the Internet, they have several options: one of them is to search for its website and the second, and no less important, is usually to search for it on the networks.
Our profile on these must be a true reflection of what we want to convey and therefore, using social networks to convey our sales strategy will be very useful to spread our message.
However, as we have said before, less is more; a careful and quality message is better than many sensationalist messages that create rejection in the receiver.
On the other hand, when creating newsletters we can use information about the client to personalize each message with their name, tastes, etc. You can create segments within the client database and thus contribute to the personalization of the message.
Give it a boost with Adwords
At this time, website traffic tends to skyrocket due to price comparisons, but in addition to natural traffic, there is a tool that can exponentially increase visits and conversions on your website.
This is Google Adwords, the Google advertising tool that will offer you great results.
Here's how it works: choose the products you prefer, create the campaign, configure it, and start boosting sales.
With Google Adwords there are no limits or boundaries, you can create a custom campaign specifically for the needs of each product. You can also measure your progress from the first minute, and you can modify the campaign settings at any time.
Don't miss out on the wide variety of opportunities that e-commerce offers to increase your sales during the sales. If you are interested in more information, you can find more information about us on
our website.
