We all know what Amazon is and it is rare to find a person who has never bought something through its website. For many e-commerce sites, the appearance of this giant has been a threat, as it is difficult to compete with its prices and fast shipping. But, where others see a problem, we see an opportunity. And yes, it is true that it is difficult to compete with it, but let us not forget that at the end of the day Amazon works as a Marketplace and can become our ally by offering our products on its website. If we have an online store, whether we like it or not, we have to be present on Amazon . This company is no longer only used by customers as a store, but it has also become one of the most used search engines when searching for products . Admit it, how many times instead of searching on Google for something you want to buy, have you gone directly to Amazon? This is why being present on this website is so important. So, if I offer my products on Amazon, will I automatically sell more? I wish it were that easy, but unfortunately to start having success in this Marketplace, as in everything, you have to have a well-planned strategy so that your products don't get lost in this sea of articles. Here are some tips on how to improve your sales on Amazon .
Requirements to sell on Amazon
First of all, you need to know that to start selling on Amazon you have to meet certain requirements . But don't worry, they are not difficult to meet and you will surely have no problem with any of them. The requirements are:- Be over 18 years old .
- Have a bank account in one of the countries accepted by Amazon (including Spain).
- Be a resident of any of the countries in which Amazon operates.
- Have a telephone number with the prefix of that country.
SEO on Amazon
If you thought that SEO positioning was Google's own thing, you were wrong. SEO is done for all types of search engines available. Of course, it is more common to do it following Google's algorithms, since it is the most used search engine worldwide. But, as we have already mentioned before, more and more people are looking for products on Amazon , so it is important to also think about the strategy to appear higher in the results of this Marketplace. Is SEO for Amazon the same as Google's SEO? I'm sorry to tell you that it is not. The algorithms of the two search engines work a little differently. In addition, the way in which users do their searches on the two sites is different. Google users use their search engine for all kinds of questions, whether to search for information or when they want to buy something. On Amazon, searches are merely transactional , and the keywords that users use are also going to be different. When doing transactional searches on Google, it is very common to use a set of words such as “buy + product”, and this is very rare to see on Amazon. To find out which keywords we should optimize the content for, we can use SEO tools, such as Ahrefs, which allow us to do a keyword study differentiating the search engines . But, if we do not have these tools, we can also do a little manual research. You may wonder, how? Simply enter the website, start typing in the search field the product we want to position, and Amazon itself will return suggestions of what people are looking for.SEO Factors on Amazon
The factors that Amazon takes into account when ranking keywords are a little different than those of Google. To improve the ranking of our products, we have to put ourselves in Amazon's shoes and think about what it wants and what the page is for. Thus, the most important factors are:- The number of sales : although it may seem like a vicious circle, it is true. To position yourself first you have to sell many products, and to sell many products you have to be very well positioned. The typical question of "what came first, the chicken or the egg." Luckily, there are tricks to solve it.
- The degree of affiliation with Amazon : of course, the products that are sold and shipped by Amazon are the ones that appear first, in fact, those that are not are penalized and sent to the lower positions. The only solution is to sign up for the Prime program. If you do not meet one of these two requirements, forget about being at the top of the results.
- Content : As is usual in the world of SEO: Content is King, so you have to do a good study of the keywords and create content based on it.
- Ratings : As you might expect, the more reviews and stars you have, the better positioned you will be.
