“Data is the new oil.”
This expression has been used since the late 1990s to describe how important it is to have access to data in order to create value. This concept is now more relevant than ever, as the Internet has changed the paradigm, giving us access to such a vast amount of data that it is becoming increasingly difficult to manage.
Just like an airplane needs fuel, your online sales system needs quality data that allows you to scale your growth.
In this context, Data First emerges as a new vision of marketing that focuses on the intelligent use of data to create a real competitive advantage in any sector.
Therefore, in the e-commerce field, marketing managers, CEOs or data analysts have found a lot of value in the Data First philosophy, because it helps them make smarter decisions in their daily work autonomously and efficiently.
If you want to discover how to start benefiting from the Data First philosophy in your online store today, in this article we give you the keys:
With your contact dashboard you can review the evolution of your databases on each channel, to enhance each channel depending on its evolution or even its behavioral data or demographic characteristics :
And with the Data Explorer tool you can also create more specific, personalized reports to get the most out of the monitored data, in order to analyze in greater detail the performance of the content that is used in the different channels .
What is the Data First philosophy?
IBM defines Data First as a way of organizing that provides the knowledge, strategy and action plan necessary to obtain the maximum possible value from your data. This means adopting a change of approach where assumptions or conjectures are not made, but rather all available and relevant information is used to formulate a hypothesis and make a decision. Subsequently, the decision-making will also be measured, with the aim of improving the results, in search of constant improvement. It is, therefore, a strategy that allows you to anticipate your competition, because you will make the trial and error path easier, by being able to rely on tangible elements that objectively support your decisions and actions. However, in this type of strategy there is also room for improvisation based on experience, although this is done in a more controlled manner and in limited scenarios, ensuring a margin of success.
How to deploy Data First in your e-commerce?
It is essential, first of all, to understand the balance between philosophy, personnel and technology. This means that having a huge amount of data, without a technological base to collect and process it correctly, will not be useful for making a decision.- In order to adopt this model, it is recommended:
- Deploy a philosophy that prioritizes data-driven decision-making, with reliable sources of information.
- Have a team with adapted and up-to-date training.
- Have tools that allow you to store, process, retrieve and transfer information appropriately.
What is Connectif?
Connectif is a tool that allows you to synchronize your entire product catalog in real time, monitor and analyze your customers' customer journey, and generate personalized impacts based on data. In short, it allows you to improve your conversion rates and increase your sales thanks to a groundbreaking approach.
Advantages of Connectif and its Data First philosophy
There are many ways in which companies can benefit from a Data First strategy:Customize your database
Data helps you better understand your customers and develop personalized offers for them. For example, by identifying more refined user segments that respond to messages with more effective conversion actions.Reduce costs, increase profits
With Connectif you can improve operational processes , reduce costs and increase profits. This way, you can speed up your store's purchasing process or facilitate user registration.Optimize communication with your client
Improve customer service by better understanding their needs. Identifying critical leakage points will help you keep your users in the navigation loop.Make more effective decisions
Data helps you make better decisions by highlighting key trends within big data sets, such as consumer behavior. For example, by offering more relevant recommendations that trigger sales and narrow the customer journey.How to access the Data First dashboard with Connectif?
Analyzing your e-commerce data manually is a tedious task. To make the most of the information, you need technological tools capable of monitoring and processing big data throughout the customer journey. If you use Connectif , you can have immediate access to this data. Here we explain it with a practical example: If you're running an omnichannel marketing strategy this Black Friday with different types of content, you should be able to measure the impact of each of the channels in a single tool , and know how each type of content contributes to sales conversion. This can be done with analytics tools, but in them the information on each contact is anonymous and the focus at the ecommerce level is not as specific. With Connectif you have different information panels, such as the content dashboard , with which you can review the activity of your emails, push notifications , web content or SMS campaigns , from a single place and thus identify where you are putting the most focus, in order to be able to draw better conclusions about the impact of the actions. That is, decide how to interact with customers through the channels that work best , based on interaction data and sales performance.
With your contact dashboard you can review the evolution of your databases on each channel, to enhance each channel depending on its evolution or even its behavioral data or demographic characteristics :
And with the Data Explorer tool you can also create more specific, personalized reports to get the most out of the monitored data, in order to analyze in greater detail the performance of the content that is used in the different channels .
