Last March, Google launched a new update to its algorithm responsible for controlling the products that appear in searches. This is the third update that Google has made to this algorithm. The first was in April 2021 and the second in December 2021.
According to the giant, this new update “ builds on that work to improve our ability to identify high-quality product reviews . This will make it easier for us to get good buying advice in front of users and reward creators who are serious about helping .”
This change has not yet been implemented. Over the next few weeks they plan to start with reviews in English, but will expand to more languages . Still, there are some experts, such as Barry Schwartz , who believe that this update will not be as relevant or impactful as the previous ones.
Product Reviews Update: Criteria Guide to Follow
To help you better understand this update and how to target your content, Google has created a guide explaining the new parameters to follow in order to write high-quality reviews. Some of the criteria to follow are:- Details are very important . It will be appreciated if you provide detailed information on the advantages or disadvantages of the products , how they work, how they differ from other versions, etc.
- The review must be written by a person who has used the item and shows what it looks like or how it is used.
- Provide more information than just text . That is, including images, videos, links or audios will increase the value of the review.
- Explaining what makes this item different from other similar items will also be positive for the product's positioning.
- Explain the differences between this product and other items on the market.
- Ask why that product is suitable for the recommended purpose .
- Find first-hand evidence to verify those claims.
