The holiday period has always been synonymous with disconnection and it is normal that our clients prefer to relax on the beach rather than browse online stores. At Línea Gráfica, every year we see a drop in traffic in many digital projects, except for some very specific sectors. It is a drop that should not worry us, but it does not mean that we should let our guard down either.
If you ask us if you should continue with your SEO strategy in the summer , even though the word “it depends” has become a classic for those of us who are dedicated to organic positioning, the truth is that there is no room for doubt here. The answer is a resounding yes . We explain why.
These are just some of the actions we can take to take advantage of the summer to improve our positioning. As we have been saying, SEO requires perseverance and time . Doing SEO for ecommerce during the holiday period is not going to be very different from doing it at other times. In the end, the requirements are the same: a constant analysis of the situation, searching for opportunities for improvement and fine-tuning the strategy .
At Línea Gráfica we work hard so that you can go on vacation without worrying about the digital marketing of your online business. Contact us now and don't leave for autumn what you can do today!
SEO is not short term
SEOs will never tire of saying it over and over again: To be successful in Google rankings, it takes a lot of work and a lot of patience . Anyone who says otherwise is lying. And this is even more true for online stores. Although we would like the content we upload to the web to have results in no time, the reality is that to reach the desired top positions it takes time. The process that Google carries out to find each of the URLs on our website, analyze the content and index it is quite complex . Also, let's remember that Google does not work for us and will do everything in due time. Therefore, by doing SEO in the summer you have a greater chance that when your clients return from vacation they will be able to find your website more easily.
Google’s algorithm never rests…
While you're relaxing on the beach or visiting new places, Google is still working every day to improve its search engine algorithm. Experts on the famous algorithm claim that about 500-600 updates are made every year , meaning there are one or two changes every day. Although in most cases they are small variations, from time to time Google has a surprise prepared for us in the form of the dreaded Google Core Updates , that is, updates that affect the main core of the algorithm. If you think that Google will let us live the summer in peace, nothing could be further from the truth. It loves to make life difficult for SEOs and does not let us enjoy the holidays as we would like. If we look at the dates of the latest Updates , we see that the dates around summer and Christmas are its favorites. With that in mind, stopping SEO in the summer is no longer just a bad idea. It's probably the worst time to stop doing it . You should monitor potential changes and act quickly in the event of a potential penalty.… Neither does your competition
Stopping working on your website's SEO is probably the best gift you can give your competitors. Google likes websites that are updated frequently . If you stop working on yours and your competitors don't, don't be surprised if you come back from vacation and find a not-so-pleasant surprise in your keyword rankings.The best period for a restyling
Although many people believe that SEO is about adding millions of backlinks and creating blog content, the truth is that they are only one of the many factors that influence positioning. Many times, redesigning your ecommerce with SEO in mind is just what we need to boost organic sessions . Good internal linking, logical website structure, User Experience improvements, loading speed, Page Rank distribution, crawl budget optimization; these are just some of the factors that influence positioning and that you can improve with a new website. And what better time to run design tests on your project than when your clients are on vacation and won't be affected by maintenance work ?Follow the evergreen strategy
If the blog is our main source of traffic, stopping it in the summer, assuming that people do less searches, should not be an excuse either. This is where evergreen content comes in. That is, content that does not have an expiration date . It does not matter if you write it in the summer, since it never goes out of style and it does not matter if the user searches for it today or in a few months, the response will be the same. That is why, when creating a content strategy, you should not only think in the short term, but in all the users who will be able to reach your website throughout the year .Linkbuilding, the strategy for all times
It is clear that a strategy to obtain quality links pointing to our website is what can make the biggest difference when it comes to moving up in the Google ranking. Just like evergreen content, it is something that will serve us in the long term and that we can work on in the summer without any problem. In addition, improving the domain authority is another thing that requires dedication and patience, so stopping working on it is not the most advisable thing if we want the project to evolve.
These are just some of the actions we can take to take advantage of the summer to improve our positioning. As we have been saying, SEO requires perseverance and time . Doing SEO for ecommerce during the holiday period is not going to be very different from doing it at other times. In the end, the requirements are the same: a constant analysis of the situation, searching for opportunities for improvement and fine-tuning the strategy .
At Línea Gráfica we work hard so that you can go on vacation without worrying about the digital marketing of your online business. Contact us now and don't leave for autumn what you can do today!
