The trend in the e-commerce world is towards integration with the main Marketplaces to increase sales channels and reach the largest possible number of potential customers.
The 2021 Marketplaces Study carried out by TAMDEM UP indicates that Marketplaces are now the main source of information when making a purchase, as is the case for 74% of Spanish users. But 72% of Spaniards aged 18 to 70 have purchased at least once on a Marketplace, that is, 24.3 million people.
All this with an average expenditure of €64.2 in an average of 13 annual purchases.
Selling on Aliexpress with Prestashop
With all this data in hand, it seems clear that any online store that is committed not only to growing, but also to surviving in the competitive world of e-commerce must opt to integrate into these sales channels. If we talk about consumer penetration and loyalty, Aliexpress, Alibaba's B2C platform, is already the second largest marketplace in Spain. Its growth is consolidating in Europe year after year and, in Spain, the AliExpress App leads purchases in Marketplaces, achieving more downloads and better ratings from users. It is, therefore, a Marketplace that is well-established in our country and in Europe, already being a leader in the Netherlands, Poland and the Czech Republic. All of this makes the integration of your ecommerce with Aliexpress a successful strategic decision . In addition, one of its main advantages is that it has no monthly fees, you only pay if you sell. And its commissions are much lower (from 5 to 8% commission, depending on the category) than its main competitor, Amazon.Aliexpress Prestashop Module
After these figures, it is logical that any company would want to launch into the world of online sales through different portals, if they have not done so already. It is true that, to sell efficiently, it is necessary to have the right tools so as not to lose money along the way. For this reason, at Línea Gráfica we have developed the official Aliexpress module with which you can easily integrate your catalogue into this platform, as well as increase your sales and get more customers. You want to know more, right? We will tell you how to download and configure it.Prestashop Aliexpress How to integrate it?
Starting to sell on Aliexpress using our module is easy. You just have to download the module and upload it to your backoffice to integrate Aliexpress with Prestashop . Afterwards, you will have to follow different steps that we will tell you about below.Register as an Aliexpress seller: Seller account
One of the most important things you need to consider is linking your PrestaShop to your AliExpress seller account. It is important to link both as this will be the way you can associate your company with the sales portal.Analysis of products to sell on Aliexpress
Once you have completed this step, you will need to analyze which products you want to start selling on Aliexpress. With our module, you will have the ease of integrating your entire catalog , synchronizing your product categories or uploading only a segment of items that interest you commercially. In addition, you can modify the price of the products when uploading them for each family or category. And, if you were previously selling on Aliexpress, you can download the product list and automatically associate them with those in your PrestaShop.Aliexpress Module Configuration
Setting up the module is simple. Here's how: In the products tab, define the name with which you want the item to be displayed on the platform . Then, in the connection tab, you must choose to upload your product images to Aliexpress Photobank before publishing your items. In the logistics tab, you can choose the type of carrier you will use. In the interactive product listing, you can activate, deactivate or update items.Autonomous module management
If you think you might have some questions along the way , don't worry. Our module includes a guided process , for example, to obtain the credentials needed to link your PrestaShop to your AliExpress seller account. Likewise, you can always opt for our integration service with Aliexpress in Prestashop and enjoy the peace of mind of knowing that an expert team is coordinating the management of the module. As you can see, by using our module you will sell efficiently and you will be able to speed up the process of uploading and removing your products. This module has been created by a team of developers certified in this CMS , so it is an addon designed taking into account all the obstacles and difficulties that you may experience when selling on this platform. In addition to this addon, at Línea Gráfica we have a complete catalog of modules for Prestashop so that your store is efficient and high-performance.
