Do you have an e-commerce site and don't know how to approach product sheets? The product sheet of an online store should be treated as an extension of the product itself. And sometimes, appearances play a more important role than the product.
Having a complete and optimized product sheet should be a primary task if you want to sell online, since 2 out of 3 users admit to abandoning the purchase of a product due to a lack of information about it. What else do you need to dedicate all the time it deserves? Today on the Línea Gráfica blog , we are going to provide you with all the elements that the perfect product sheet should have.
What essential information should an e-commerce product sheet contain?
One thing must be made clear. The more complete you are in your product sheet, the better its positioning will be. Having said this, there are a number of essential elements that every product sheet should have at least. The non-negotiable information is:- Product Name: Must be clear, concise and differentiated from other similar products.
- Short product description: It should be brief and original. Forget copy&paste.
- Technical description: Description of the characteristics of the product, the supplier or manufacturer, functionalities, material, etc.
- Product photos from different angles: A gallery of different images will be ideal.
- Price
- Stock: Specify whether there are only a few units left to create urgency in the potential buyer. Also indicate whether it is available in store if there is one.
- Category to which the product belongs.
- SKU: Reference number.
- Brand to which the product belongs: Brief description of the same.
