What is a lead magnet?
A lead magnet is one of the fundamental pillars of an Inbound Marketing strategy . It consists of creating useful and valuable content for website visitors, in order to obtain more data about them in return. Typically, the content offered is a downloadable document, such as an ebook or a PDF, which is sent to the interested person's email, so with this we are getting more information about them. With the lead magnet, both the company and the client benefit equally . The person finds very useful content and the company obtains data about them in return, such as their first and last name, email, telephone number, etc.Benefits of a Lead Magnet
It is very important to be clear about who our buyer persona is, in order to create content of much higher quality and interest for them. The more attractive the content is for the visitor, the easier it will be for them to give us their data. The main benefits of a lead magnet are:- Get potential leads together.
- Increase your sales numbers.
- Improve your database.
- Grow your subscriber list.
- You will be able to segment your audience more easily.
Lead magnet examples and ideas
As we have already mentioned, an ebook or a PDF are examples of what a lead magnet is . However, there are other formats that can be used to obtain more information about the visitors to our website. Some examples of lead magnets are:- Editable templates . They are very useful, as they speed up the user's work.
- Podcast . You can create audio content that covers topics that are of interest to your buyer persona.
- Infographics or guides . Typically, users are most interested in solving a problem, so creating guides or infographics that help them will be great content for them.
- Free shipping . One of the main reasons why people don't complete a purchase is the shipping costs. Try offering free shipping in exchange for the customer providing their email and name.
- Discount Codes - If the customer sees that they can save a lot of money just by offering their email, they will do so.
- Webinars . Webinars are one of the main lead magnets to increase the database.
- Success stories . They are very useful, as they show real data and facts.
How to create a lead magnet in 4 steps?
Know your buyer persona
This step is essential to be able to create a good lead magnet. You have to analyze who your buyer persona is, what their interests are, their needs and the problems they have. Only in this way will you be able to create interesting and useful content for them.
Create interesting and quality products
Once you are clear about your buyer persona's pain points, you need to create content about them. Use eye-catching designs, attractive titles, and a good presentation to attract Internet users.
Show your lead magnet
From Línea Gráfica we recommend that you use a landing page that contains a form. Make sure that both the design and everything else look good.
Keep track and make changes if necessary
It's not just about getting customer data, but also about ensuring that the relationship lasts over time. To do this, carry out constant monitoring and if you detect any problems or improvements, make changes.
Characteristics that a good lead magnet should have
There are certain characteristics that lead magnets must meet in order to be effective. For example:- Be free.
- The more specific they are, the more likely the user is to be interested in them.
- Discuss topics related to your own business.
Lead magnet for ecommerce
In the case of e-commerce , the most commonly used lead magnets are usually free shipping for the buyer, but there are other options that will also help you get more data about users.- Popup . You've probably visited an online store and suddenly seen a popup. This would be an example of a lead magnet. However, keep in mind that the content you include in that popup must be valuable. If the user doesn't find any use in the popup, they won't provide the requested data.
- Customer club . If the user feels part of a community and sees that he or she will benefit from discounts or other benefits as a result, he or she will provide the necessary data to do so.
- Test or quiz . In a fun way, invite the user to answer some questions or questionnaires. This will not only help you obtain personal information about the user, but also help you get to know them a little better.
How to automate a lead magnet?
Automating lead magnets can help us reach much higher numbers, without the user losing personalization and proximity . In addition, thanks to this, we can send the content we want at just the right time. To automate a lead magnet we can use several tools, such as:- Connectif . At Línea Gráfica we are Connectif silver partners. If you have an online store or ecommerce, thanks to this tool you can create workflows that will attract users, send them lead magnets and configure your campaigns.
- Sales Manago . With this well-known tool you can also create and automate your lead magnets. You can do email marketing , CRM, forms…
- Mailchimp . This platform is another option to automate your lead magnets in a simple and effective way.
Differences between a bad lead magnet and a good one
The main difference between creating a quality lead magnet that works and one that doesn't is in its content. As we have already mentioned, if the content of the product is not of interest to the Internet user, they will not offer their data. Today, from the Línea Gráfica blog , we are going to talk about some common mistakes when creating a lead magnet .- Talking about topics that are too general and not being specific about anything. Users want solutions and examples on specific topics.
- That the topic is not of value to the visitor.
- That the chosen design is not striking or attractive, and that it contains spelling mistakes.
