The world of PrestaShop modules , as extensive and necessary as it is exhausting. If PrestaShop has revolutionized the way of understanding online commerce , it is not only because of the brilliance of its proposal (which it also has), but also because it allows us to shape it according to our needs .
Do we want to be closer to our customers? Do we want a faster payment system? Do we want a section of videos with extremely cute cats? Thanks to modules, everything is possible , but many are still unable to choose with certainty.
At Línea Gráfica we have taken up the challenge and selected 9 effective modules to make your PrestaShop 1.6 store work at full speed. Save this page to your favorites to always have it at hand!
European Cookies Law Module 
The first of the essential modules we chose bears our signature and is the only one that allows you to fully comply with the strict Cookie Law. The European Cookie Law module (Notice + Blocker) will launch a responsive information banner (100% window width) deactivating cookies until the user accepts them.
Allowing us to customize it to our liking, automatically detecting the language, configuring the duration of consent and compatible with multi-store, the Línea Gráfica module duly complies with the European Cookie Law and the LSSI directives , so worrying about protection will no longer be a problem.
Easy, simple and guaranteed: a foolproof tandem.
Google Merchant Center Pro Module
Thanks to this popular positioning and customer acquisition module developed by PrestaShop, the images of our products will appear at the top of the list of search results, making us stand out effectively and accurately.
A picture is worth a thousand words . Let your fantastic products speak for you and position them to increase click-through rates, sales and user trust. In addition, Merchant Centre Pro allows us to add new products through the XML that we will send to Google, making things much easier for us.
If you haven't decided on one yet, here is a particularly interesting option .
Abandoned Cart Reminder Module
Raise your hand if you have ever left baskets unconfirmed in an online store . Come on, there are many of us. The person writing this may have the regional record for changes of mind and regrets about purchases, so the fact that they remember us with a custom module is even a compliment.
Thanks to Abandoned Cart Reminder Pro for PrestaShop, shoppers like me will receive a notification in their email with half-purchased products. “That cool jacket is waiting to arrive in your closet. Complete your cart and make their dream come true.”
Improve conversion rates, encourage your customers, keep track of those who have returned, propose new offers to save time, reach out to new users and win back lost purchases . This module will offer it all in the simplest way possible.
More than deserved its incursion in this short list.
Shop Reviews Module + Product Reviews + Rich Snippets
One of the most attractive modules to make PrestaShop 1.6 the perfect tool on our path to success has to do with customer impressions of our catalog and how striking it looks in search results.
The Store Reviews + Product Reviews + Rich Snippets module developed by Línea Gráfica will allow you to add ratings and comments both in the store itself and on the products, giving greater prominence to the customer (more trust, more sales) and improving our web positioning. 
In addition, the module will add additional information to our articles in search engines (comments, ratings and stars) thanks to the Google Rich Snippets tool. All this at no additional cost and with the certainty of capturing the attention of potential customers.
In short, achieving a more detailed and closer experience .
Amazon Integration Module
As you may know, PrestaShop allows us to sell through online marketplaces such as Ebay, Wallapop or Google Shopping . Increasing our sales percentage is a primary objective, and in order to make it much easier for you to choose the right module, we have summarized the extensive offer in one.
Amazon Market Place is the perfect solution if you want your products to have international visibility on its successful platform. This module will allow us to manage stock, orders or automatically synchronize PrestaShop with Amazon. In addition, it is compatible with the eBay module, another one that we also recommend.
You know, if you are interested in opening up to the international market , the Amazon route can be very useful for you.
Product Videos Module
Youtube has become an attractive market for both established brands and new users willing to capitalise on their talent. At Línea Gráfica we consider it essential to use a PrestaShop module that allows us to add videos of our products to improve the offering of any digital store.
Whether through Youtube or Vimeo, the Product Videos Module will focus its efforts on attracting potential customers by playing the content automatically or with a Popup, providing realism (we get a more precise idea of the product) and reinforcing user confidence . Which translates into higher sales.
Live Chat + Helpdesk Module
The next module we bring you allows us to chat with visitors , track their behavior in real time and see their geolocation using Google Maps. Several operators can chat with different users at the same time.
Encourage and retain your customers, establish a climate of security and commitment with them. For many users, buying online remains a mystery. What better way to help them in the process than through live chat .
Doubts are resolved instantly and the sales percentage increases. Double the surprise, double the fun.
SEO Pack Module to Improve Your Positioning
The PrestaShop SEO Pack includes our 3 modules in a single package. Sitemap Generator : which allows you to send all the URLs of your digital stores to the main search engines to make their visibility optimal. Redirects : the perfect help to keep track of the links and redirect 404 errors to the active page that we want individually or massively, and Canonical URLs : module that focuses its functions on the creation of canonical URLs that avoid duplicate content in your PrestaShop store.
If you had any doubts, it is very possible that this competitive pack has tipped the balance.
Faceted Navigation Module
And we close the list with one of the most popular modules in the PrestaShop catalogue. Advanced Search 4 is the key tool for those digital stores that have a large and varied catalogue.
Creating effective filters, searching by stage and classifying products by sales, price or name are just some of the ingredients of this module that we recommend. Facilitating navigation is essential so that the user does not lose interest in our offer and decides to buy.
Anything that paves the way is a sure win for your digital store.
Any questions to resolve?
Please use the comments box to share your experience in detail. At Línea Gráfica we are experts in digital marketing and a PrestaShop Premium Partner, so if after what has been said you need help in choosing any module, you just have to contact us.
