Since Google Adwords was launched in 2000, the world's most powerful technology giant has been making changes to make it the best complement to e-commerce. For many projects, Google Adwords has been the first step towards maximum visibility, profitability and success. Millions of online stores consider it essential in their strategies, so any change (however small or large) becomes a social phenomenon.
In Google's own words: " With AdWords, we're trying to give marketers more opportunities to reach consumers across channels, screens, and formats. Over the years, Google Ads has evolved from helping brands connect with customers via Google search, to understanding in as much detail as possible the consumer's journey to finding their product." 18 years later, the main platform for our daily life on the Internet of Networks has become Google Ads. So let's find out what's new and how you can adapt your project in the best way. We already anticipated that despite the fireworks (image change, combination of tools and new names) the menu tastes very similar, so it's best not to get carried away too quickly.<< Do you want to boost your project with Google Ads? Contact us! >>
Google Ads News
In terms of terms, the evolution from Google Adwords to Google Ads is evident. Not only do we have a new cover for the book, but the chapters also seem more condensed, accessible and sound better for understanding. One of the biggest drawbacks of Adwords was the diversification of functionalities , something that can hopefully be made up for in Google Ads. These are the new brands that Google proposes to become the most complete tool in the 2.0 world.- Google Ads
- Google Marketing Platform
- Google Ad Manager
Google Ads : the ultimate tool for advertising on the Internet
Goodbye Adwords... Hello Ads! The platform used by those who want to advertise on the main Google products: YouTube, Apps, Google Maps , etc., changes its name, yes, but it brings a new feature that looks better than we expected. Google Ads Smart Campaigns will make advertising online easier than ever. Through the ever-growing machine learning technology of Google Ads, it will help you get results without investing so many resources. This way, we can focus on the puzzle of running a business.
Google Marketing Platform : Made for professionals like you
Analytics tools are at the heart of this new brand that will help advertisers plan, buy, measure and optimize digital media and customer experiences in one place. Thanks to Google Marketing Platform (and the powerful combination of Google Analytics 360 Suite with DoubleClick Digital Marketing) we will witness the arrival of Display & Video 360 , a tool that brings together and enhances the features of DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center in one place. Great news, right? And why is this? Well, given that Google wants us to consider it vital in our daily lives, improving consumer understanding and boosting brand success is the most effective way to convince us.
Google Ad Manager : Manage your business the way you deserve
Managing the monetization of an online project is no easy task, especially considering the number of screens that the audience now has at its disposal. Finding an accessible, simple and practical ecosystem has been Google's goal from the beginning, and with Google Ad Manager it may have built the first step towards something better. This new monetization tool will combine Double Click Ad Exchange and Double Click for Publishers features in one place. A merger that will make the platform easier to understand, boost advertisers' success and, above all, help content creators to continue doing what they do best.
We have solutions for any Google Ads project
At Línea Gráfica we are specialists in managing and optimizing the different types of campaigns offered by Google Ads . With the help of our professionals with in-depth knowledge of the different market segments, we will manage your advertising campaign with the maximum guarantee. And detail is one of the most important factors. A perfectly structured Google Ads campaign improves performance at every step before reaching conversion , so setting the goal and analyzing your business without useless metrics is essential for growth. In short, we live and breathe improving and optimizing the profitability of your Google Ads campaigns!
