Without a doubt, all of us who are dedicated to digital marketing are experiencing how advances and innovations in our sector are coming in leaps and bounds. The “renew or die” approach has taken on even more meaning in the profession since the arrival of AI and GPT Chat.
At Línea Gráfica, during these months, we have been researching and learning what GPT Chat was in superlative time.
We have been working hard to improve our prompts to obtain increasingly more precise responses from the chat. We have also been investigating their multiple uses and how we could integrate them into our working methods.
It is true that, although the chat saves us time in carrying out different tasks, we increasingly noticed its great limitation : That it was not connected to the Internet and that the last update of its database was at the end of 2021 .
Well, this inconvenience seems to be a thing of the past. Why? Because Open Ai announced a few days ago that all those who use the Plus version will be able to use plugins that will expand the functionality of Chat GPT and will be able to access models with internet access .
GPT Chat Plugins
Plugins are add-ons created by third parties specifically to enable GPT Chat to obtain up-to-date data from specific sources . The variety of plugins is quite extensive and their functions are really varied. The typology of these plugins includes leisure plugins , shopping plugins, investment plugins, product comparison plugins, educational plugins , translation plugins , etc. Depending on the plugins installed, GPT Chat will integrate them based on the dynamics of the conversation to offer more accurate solutions and answers to your queries. For example, they will be able to offer you plane trips that fit your vacation dates, hotels that suit your tastes, help you prepare recipes, etc. But wait, that's not all. In addition, it will be able to analyze URLs in real time, make summaries of them, analyze PDFs or even do crazier uses such as creating Spotify lists from prompts. Companies like Zapier, Kayak and Klarna have created their own plugins for GPT Chat, and for the time being, they can be installed for free in the Plus version. However, for the moment, Chat GPT-4 has a limit of 25 messages every 3 hours. Therefore, we will have to analyze its operation in a phased manner.
