Pay Per Click Advertising For Dummies

Pay per click advertising and new online advertising models

As a company dedicated to the development of Ecommerce projects , in linea grafica we find ourselves facing new challenges in digital marketing every day. Internet advertising advances day by day and professionals must be up to date and know which tools are best suited for each case. Currently, digital marketing is governed by the Inbound Marketing model, that is, advertising that attracts users to the brand. This model turns the usual way of advertising 360 degrees in which generic messages are launched that reach a certain number of people whether or not they are interested in the message. Let's say that traditional advertising drives away the receiver, while Inbound marketing attracts them.

Digital Marketing Campaigns

Inbound marketing is born from target segmentation and the selection of content that interests your audience. The objective is to focus on bringing your advertising to the public that is really interested in it. From this idea, numerous techniques arise, such as: - SEO positioning : this works with search engines to appear at the top of searches related to your business sector. - Content marketing : all the content that your company generates based on its audience and its sector, an example of this are blogs. - Email marketing : Sending your email database information that really interests them about your company, such as offers, new products, guides and advice, etc. - Social networks : social networks are a valuable medium, not for selling, but for attracting the public to your website. Through social networks, content is generated that generates a great interaction between brand and client. - PPC : paid advertising on the Internet is becoming increasingly important. It consists of paying a specific website such as Google for our company's ads to appear on it. Although this may seem intrusive at times, the truth is that if it is segmented appropriately and our ads appear when the person is searching for related terms, that ad will be very useful for the person to whom it appears. Today, we are talking about PPC or Pay Per Click Advertising. Accustomed to traditional advertising models in which you pay for the presence on a certain medium, pay per click may sound strange to us. This is the main difference between pay per click and other advertising models.

What are the advantages of PPC?

The key advantage of PPC is that you ensure visibility quickly and in the short term, meaning that the user is impacted by your ad and can click on it to access a link on your website. It is also useful for controlling the budget since you are paying for each click that a user makes on your ad. In this way, the audience you pay for will always have seen the ad and will even have been interested in it, which will mean that the segmentation has been carried out appropriately. In an economic scenario like the current one, pay-per-click advertising is presented as the star alternative for digital marketing, since the profitability achieved is much higher. There are various spaces on the Internet to implement pay-per-click advertising, these are different from each other and each has its own advantages and disadvantages.

PPC Campaigns

The advantages of pay-per-click advertising campaigns are numerous, as we have seen above, however, it is also true that you have to know how to manage them so that the budget does not get out of hand and we end up paying for clicks that turn into bounces in the vast majority of cases without producing any conversion. In CPC campaigns the main objective will be to generate traffic and conversions , since if what we want is to carry out a branding campaign there are other techniques such as CPM in which we would pay per impression (price for every 1000 impressions).

Google Adwords SEM Campaigns

Perhaps the best support for carrying out PPC campaigns is the Google search engine . There are many companies that manage to make their ads profitable every day thanks to Google Adwords advertising . However, in Adwords we must be aware of the changes that have recently occurred in the search engine's advertising system. Recently Google has eliminated the text ads from the right side of its search engine to give greater relevance to Google Shopping and the first 3 Adwords positions. With this, Google increases the competition for position in its PPC campaigns, which is a factor to take into account. Have you ever heard of the bidding system? This is how Google Adwords works, you set a maximum amount that you want to spend for each click and you appear in the positions according to the amount of the amount and the quality of your ads. Users who see these ads at the top of the search engine will be able to access your landing page with a simple click. At Línea Gráfica we offer campaign management services both in Adwords and in other pay-per-click platforms. We are professionals in digital marketing and we boast of being Google partners. Ask us your questions through our website.