Minimalism is the main theme of web design trends for 2015. Everything else will revolve around this: icons, buttons, menus... The goal: harmony and clarity will prevail in the designs.
The technological revolution of the Internet and mobile devices are changing the way we relate to others, the way we consume and even our free time. All of this influences and ends up being reflected in web design, which increasingly tends towards sophistication and minimalism. The user for whom it is designed is completely multi-screen , that is, they navigate with the touch of a finger from their smartphone as from a desktop computer.
But trends come and go quickly, especially now that we are in a time when changes are constant and increasingly accelerated. Although it is essential to know how to adapt to the moment, it is also necessary to be consistent and not get carried away by trends, but rather know how to adapt and optimize them for each of our projects.
It is clear that design advances according to the needs and demands of users. Increasingly saturated with information, they want us to make things easier for them. That is why the opposite effect is sought, keeping in mind that less is more .
Responsive design
More than just a trend, it is now an obligation for any website. It is about the page automatically adapting to the screen size of the device from which you are browsing. The number of users connecting from mobile phones and tablets is growing rapidly, so if you neglect this, the traffic on your website will decrease considerably. In addition, Google has responsive design as a "requirement" when it comes to SEO positioning, as it penalizes those websites that do not adapt to all media. An excellent example of this is the famous private tourist accommodation company Airbnb . The new design of its website takes into account user interaction. It includes videos, animations, illustrations, etc. that adapt perfectly to any device or support.
Large images and videos
Visual content has become the star of 2015. As the saying goes, a picture is worth a thousand words. The main consequence of this is that text is losing ground. It is a fact that users are reading less and less because they are more attracted to images and videos. But they should be of good quality. Full-screen photographs will be featured on the covers, to the detriment of sliders. All this will facilitate the user experience, as they will find a much more intuitive and visual design.
Scroll to infinity
Mobile and tablet users don't like clicking, especially when they are in an online store. It is more practical to be able to move dynamically through a website with a finger movement than by clicking on links and buttons. The information has stopped being concentrated on the home page in favor of gaining verticality and thus connecting better with the user.
Hidden menus
The menu takes a discreet backseat to give more prominence to the content. Its origins lie in mobile browsing. Users have already assimilated that the three lines at the top of the screen will take them to the menu. In addition, the search for simplification is encouraging them to be incorporated into desktop versions more frequently.
Ghost Buttons
As we have already mentioned, minimalism and simplification of web elements are the kings of 2015. The design of buttons will be very subtle, as they will be reduced to their minimum expression. In addition, they will not harm the visibility of a large image when we use them on it.
Sophisticated fonts
Although text no longer plays an important role in the design of a website, the typography used is still carefully considered to create more eye-catching designs. Wide, clear spaces with legible typography give a website a more professional look. One of the reasons for this trend is the large number of good quality fonts that we can find for free. The best example of this is Google Fonts .
Flat design or flat design
Using white, flat colours, the absence of three-dimensionality and the use of icons will make the user experience on your website more pleasant. Forget about brightness, gradients and elements that overload your site, as they will cause a feeling of overwhelm and saturation.
It is clear that design advances according to the needs and demands of users. Increasingly saturated with information, they want us to make things easier for them. That is why the opposite effect is sought, keeping in mind that less is more .
