Using YouTube as a tool to create content about your business is very simple. All you have to do is create a channel and you can start uploading videos. However, you have to keep in mind that as your investment in creating videos increases, so does the pressure for your content to convert.
By following the tips below, you will find your own way to not only create videos, but also to increase the number of subscribers to your channel as well as return all those clicks to your online store's website.
Using Featured Content
If you go to your channel settings, in the featured content section it will allow you to insert a video that will be part of all the videos on your channel, ensuring that anyone who comes to play a video on your channel will be able to see it as "featured content".
What is the purpose of inserting a featured video in all our YouTube videos?
A featured video will help you communicate a key brand message, or advertise a relevant product from your business. You can even choose when that featured video will appear, whether at the beginning of your videos, in the middle or at the end. Plus, YouTube allows you to add a custom call to action during the promotion of that video.
Add a Watermark
In your channel settings, you'll find the "Branding" section (Creator Studio > Channel > Branding) where you can add a watermark, which will consist of a small logo in the right corner of your videos. This option not only provides an additional branding opportunity, but is also a way to encourage your audience to subscribe to your channel.
This way, when the user moves the mouse over the watermark, they have the option to subscribe to your channel. This way, subscribers can receive notifications and always be up to date with the latest videos you upload.
Channel Keywords
Within the advanced options (Creator Studio > Channel > Advanced Options) you can add keywords to your channel. This tool helps identify it in YouTube search terms. So don't hesitate and add all your most relevant keywords here. In this section you can even link your channel to your website, to your website's Google Analytics profile, and to your Google Adwords account.
Video Thumbnails
Video thumbnails are important for smartphones. Thumbnails are increasingly becoming an important tool to create a more engaging view for the user.
When you upload a video, YouTube automatically generates three frames for you to choose from. But these may not represent your content in the best way. Once your account is verified, you can upload your own thumbnail images instead of the automatically generated ones. With custom thumbnails, you can add text, logos, colors, and choose the frame that best suits you.
Using Cards
Cards are a recent addition to YouTube videos. They allow you to promote your video, other videos or playlists, as well as link to external websites in your Google account.
Cards are made for individual videos and can be assigned at certain points in your videos. These cards can also promote links back to a product page, or promote other videos, just like when you see videos related to what you're watching.
To add a card to a video, click on the pencil icon to edit the chosen video and then select the "cards" option.
Youtube Metadata
Searching from the YouTube homepage is still the main way users can find your video. So don't forget to optimize your video's metadata, which you can do under "info & settings" in the edit section. Remember to write as if you were being read by a person, not a machine, and use keywords in the title, description, and tags. For added emphasis, create a playlist with multiple videos that all use the keyword in the title.
Finally, remember that YouTube is also a social network. Monitor comments and respond to queries to increase your number of followers and get your content shared.
Conclusion
Content marketing is becoming increasingly important in the world of brands. By uploading videos to YouTube with content related to your business, you can humanize your brand and add value to your products and services. At
Línea Gráfica we are committed to this service and we advise you on the creation of content that adds value to your brand.
