The Christmas campaign has arrived at your Ecommerce

Tips to optimize sales during the Christmas campaign

The fact that the digital world is here is not something new, and the fact that more and more people are choosing to buy online is not new either. But what does online commerce mean for the Christmas campaign, how does it influence small and medium-sized businesses and how is our customers' purchasing evolving? If you are interested in the subject, do not miss the information we have gathered. It is true that in countries such as the USA or the United Kingdom a significant growth in average buyer spending is expected compared to previous years, however, in Spain, due to the economic situation, we are going more slowly, it seems that it is still difficult. On the other hand, there is an increase in confidence according to CIS studies, which calls for optimism at the beginning of Christmas shopping in our country. The importance of electronic commerce is an unprecedented fact that is leading to an exponential growth in buyers who choose the online medium to make their purchases. In 2014, 37% of Spaniards made some of their Christmas purchases online. This figure is expected to increase this year, as many factors have evolved and are leading to the presence of online in our daily lives. Essentially, we have asked ourselves, why does online business work? What are the reasons that make this model grow exponentially? Only 4 sentences are necessary to explain it:

• The increase in online supply
• Greater confidence in e-commerce payments
• Boom in mobile purchasing processes
• Adoption of new purchasing initiatives such as Black Friday

In addition, every year there are more sales initiatives that we can take advantage of in Spain during Christmas shopping, especially when it comes to online shopping. So far, the dates to highlight in the Christmas shopping panorama are: Black Friday: it originates in the USA, coincides with the day after Thanksgiving and kicks off Christmas shopping. Cyber ​​Monday: Monday after Black Friday, they are usually online-only offers. Super Saturday : Saturday December 19, is the last Saturday before Christmas, it is mostly focused on physical stores offline, but there are more and more initiatives promoted online. It seeks to take advantage of last-minute buyers.

Boxing Day : it originated in the United Kingdom and is increasingly present online. It is always on December 26, the day after Christmas and it marks the start of the sales. The January 7 sales : these are the pure and hard sales known in Spain at the end of Christmas. Although these last ones may seem to be outside the Christmas calendar, they are worth mentioning, since 3/4 of those surveyed will postpone part of their spending to the January sales. Once we have studied the online sales agenda for this Christmas campaign, we will investigate the population sectors most prone to online shopping. Without a doubt, when it comes to seeing which segment of the population has the greatest tendency to buy online, we must take into account the millennials. Who are we referring to? Those born after 1980. According to the forecasts for the online market this year, 85% of millennials will make part of their purchases online. While of the rest of the population, 36% will buy part of their Christmas gifts online. This is certainly a significant difference, as millennials prefer to take advantage of Christmas shopping to buy products and services related to experiences and travel. 31% of millennials' online purchases will be experiences and 20% will be for travel. In general, for the entire population that will buy their Christmas gifts online, the sectors that are positioned first are electronics, books, music and fashion. Buyers who will make their purchases online value first and foremost the ease of management, the guarantee of operation and the absence of schedules. The majority also say they use the online medium to look for recommendations, opinions, suggestions, etc. A model that is emerging and that must be increasingly taken into account is that of placing an online order in the physical store, since in this way the order is sent to the home. What does each customer who buys online value compared to one who buys in a physical store?

The Association of Large Retailers announces the hiring of 1,500 jobs for the Christmas campaign, many of these are destined for logistics centres, since the online market requires a strong presence and organisation in this field. From Línea Gráfica as professionals in online commerce, we offer you this series of tips that will increase your conversion opportunities into sales. Without a doubt, for small and medium-sized companies, the Christmas campaign is an opportunity that we should not miss.

How to increase our conversion rate

First of all, we must strengthen logistics. It is important to work on a competent image of our brand, and its basis is to send orders appropriately, attend to the questions that are raised by customers, and even, if necessary, reinforce the team. Design: it is convenient to take care of the design of our website since a well-cared for image and a personal style will help us to create a brand personality and will make our branding strategies more meaningful. Email marketing: Offer our customers something new that arouses their interest. The Immaculate Conception bridge is a date when many Spaniards take advantage of to organize their Christmas shopping. It would be convenient for us to have worked on a strategy of attractive offers and discounts for our customers for these dates. SEO optimization: we must guide our potential customers so that they reach our website, to do this we must work on SEO optimization, both in the URL and in the content. We must add content to our website, carry out a good categorization and placement within the Google results. Keywords: We must carry out an exhaustive study on keywords. We must find out which terms related to our business are the most searched and most competitive online and study them. Creativity in social networks: Advertising on social networks, although not decisive, becomes very important during the Christmas campaign in relation to an online business. We must be aware of the news and trends in our sector. Study which social network suits us best according to our business. With this type of proposals, we can influence user behavior and, consequently, increase sales. Google Shopping : our last piece of advice, but no less important, is to increase bids on the products we are most interested in selling. We must offer comparative advantages with respect to the rest of the year. For example, 2X1 offers, the elimination of shipping costs, etc. A good strategy consists of focusing on seasonal products, that is, those that are most marketed during this time of year. We hope to have helped you with this guide on Christmas shopping. If you still have questions or we can help you with any service for your online business, do not hesitate to contact us through the Línea Gráfica website.