Bing is a search engine and Google's main competitor in the English-speaking market, accounting for 2.44% of all searches worldwide . It is very similar to Google, except that it has a rewards program that rewards you for searching or buying from its search engine. The initiative comes from Microsoft as an alternative and an attempt to compete with the first search engine. Other alternatives such as DuckDuckGo , Ecosia or the future search engine from Ahrefs are also trying to eat into the Silicon Valley giant's market share, so far without success.
Some studies and traffickers indicate that traffic from Bing has a higher conversion rate than that of Google, although its low penetration does not yet make it a viable alternative.
Advantages
More visual
searches
Excellent image search engine
Minimum number of clicks
to reach your destination
Disadvantages
Slower loading
due to visual content
Maps with fewer resources
Low penetration
What is Bing Bar?
This is the toolbar
that Microsoft offers us in the Bing search engine. Its origin is the MSN Messenger messaging service and it incorporates features from Windows Live and the Bing search engine. It brings together different tools such as maps, weather, email messages, Facebook, videos, translator...
The colors and buttons can be customized to the user's taste. A curious thing is that if you perform searches in another search engine, the Bing Bar will also show its own results in case you want to consult them.
Improve your SEO with Bing Webmaster Tools
The first thing we need to do is index our website . Next, we will tell the search engine to crawl our site more frequently in the Bing Webmaster Tools if we update it constantly and we will send our sitemap . The interesting thing about this tool is that it allows us to export the sites we have in Google Search Console, so if we have already worked here it will be very easy to have all our sites in the Microsoft tool as well.
SEO Reports and Site Scans
In addition to the typical elements that we can also find in
Google Search Console, Bing Webmaster Tools has the advantage, especially for small websites, of showing us the so-called SEO Report, a report with the most notable problems of the site so that we can correct them, such as lack of meta-data, headers, alt tags, ahreflang...
This concludes our post on What is Bing: advantages and disadvantages. We hope you liked it and that it was useful!
