What is TikTok Ads?

TikTok is one of the fastest growing platforms of our time. This social network is evolving at an incredible speed that surprises us all. Its great reach and engagement have made it an ideal platform for any brand or industry to appear on. Therefore, it is very important that, within your social media strategy , you take into account being part of this great movement through TikTok Ads. This is an advertising platform that will allow you to reach the entire TikTok audience, measuring your campaigns and the reach of your advertising efficiently. With this new tool you can create ads in TikTok's signature video format , being able to configure several ad groups with different and specific budgets and segmentations in each of them.

TikTok Ads: Specifications

It is true that on TikTok, almost half of users (43%) are between 18 and 24 years old, with the majority being women . However, the number of adult users on this platform has been increasing steadily since 2020. However, like any other advertising platform, you need to study whether it is optimal for your target audience. Still, you should remember that TikTok Ads allows you to advertise on this social network in a different and creative way, reaching a fairly high number of users. Below, we'll tell you in more detail how this whole system works and give you some examples so you can see the different ad models you can create on TikTok Ads.

How TikTok Ads Works

The way of advertising on this platform is different from the other common formats we are used to. It consists of short videos of between 5 and 60 seconds , a great advantage so that your ad does not get lost so easily, making it more valuable. This video can be made up of a composition of more videos or different images, depending on the creativity of the campaign. TikTok users reward originality, remember this when you consider the design of your ads. In general, TikTok recommends that brands advertising on its platform keep their videos between 9 and 15 seconds long for best results. Then, you also need to consider the size of your videos, having an aspect ratio of 9:16, 1:1 or 16:9 , although vertical 9:16 videos generate better results. Last but not least, your video resolution needs to be optimal to make a good impression on your audience and make them remember you positively. Thus, the resolution should be more than:

• 720px by 1280px
• 640px by 640px
• 1280px by 720px

How much does it cost to advertise on TikTok?

To advertise on TikTok, the minimum campaign budget is €50 , and per ad group it is €20, both budgets per day and for the duration of the campaign . This is the minimum spend to ensure advertisers that their campaign objectives are met. However, the budget will vary depending on the ad objective, the defined target audience (broader or more segmented) and the bidding method (same as Google Ads). We recommend that you invest in your TikTok campaign if you want to gain visibility among users.

Ad formats on TikTok Ads: Examples

Before launching your ads, you should know the formats that exist within this platform.

• In-Feed Ads: This is the most common. Ads will appear as users scroll through the For You page, displayed within the News Feed. This will make it easier for users to interact.
• TopView Ads: This is the one that can make the biggest impact. It will be the first thing the user sees when opening the app, and it will play automatically. It takes up the entire screen and can last up to 60 seconds.
• Brand Lenses Ads: This is less common, as it has to be agreed upon through TikTok. These are custom augmented reality filters for your products or brands.
• Branded Hashtag Challenge Ads: This type of ad is more geared towards brand awareness. It consists of inviting the TikTok community to take part in a specific trend.

Steps to create a campaign on TikTok Ads 2023

If you want to create ads on this platform, it's very simple. Let's get started!

Sign up for TikTok For Business

First, you need to register your brand or company on TikTok For Business to be able to access the entire process of creating campaigns and ads. You must enter your company name, email, payment method, etc. Once you are registered, open your account and it is recommended to fill out the information that may be necessary about your company for potential customers. Once you finish, the verification process of your account will begin and you are good to go! Don't forget to connect your TikTok account to your ad account!

Start creating in TikTok Ads Manager

When you access the campaign dashboard, click the “Create” button and you’re ready to start.

1. Set the objective of your ad or campaign: You can choose between Awareness, Consideration and Conversion.
2. Choose a name for your campaign and set a budget.
3. Assign a name for your ad group (from 1 to 999) and where you will publish them.
4. Segment your target audience (personalized or automatically).
5. Set a budget for your campaign and schedule your post.
6. Choose the bidding strategy (bid limit, bid cost, lowest cost).
7. Finally! Create your ad.

Why use TikTok in your strategy?

As you can see, TikTok has changed the way products are sold and displayed. Our industry is constantly moving and evolving, and our company has to keep up. This is a new form of communication for today's consumers and, therefore, we must adapt to grow digitally and reach our audience. In fact, statistics do not lie and TikTok was one of the most downloaded applications in Spain in 2021, with a total of 14 million users . In short, TikTok offers very creative options to showcase your product on social media. In addition, it has a large number of users and campaigns and ads can be segmented very efficiently. Do you want to start an advertising strategy on this platform? At Línea Gráfica we are a social media advertising agency, so you just have to contact us to start your advertising strategy on Tik Tok.