Have you ever wondered where your Shopify online store visitors are coming from ? How many of them are coming directly to your site? In this article, we are going to answer these questions and uncover the mystery behind direct traffic on Shopify . We assure you that, once you finish reading, you will have a clearer view on how analytics works in Shopify and how you can leverage it in your business.
What is direct traffic in Shopify?
Let’s start by unraveling the meaning of direct traffic in Shopify. This type of traffic refers to visitors who arrive at your store without going through a search engine, a link on another website, or a social network. This can occur when a user directly types your online store’s URL into their browser’s address bar or clicks on a bookmark they’ve previously saved .Why is direct traffic important?
Direct traffic is a valuable metric for measuring brand awareness and loyalty. If you have a high percentage of direct traffic, it means that visitors are aware of your brand and prefer to visit it directly, rather than searching for it on Google or other search engines. Direct traffic is also often the result of a successful marketing strategy, such as email marketing campaigns, promotional events or advertising in more traditional media, which encourage users to visit your store directly.Shopify Analytics: How to Measure Direct Traffic?
Now that you know what direct traffic is in Shopify, it's crucial to know how to measure and analyze it . Shopify has a built-in analytics dashboard that allows you to monitor your store's traffic, including direct traffic. To access this information, follow these steps:- Sign in to your Shopify account.
- Go to the left menu and click on "Reports and Statistics".
- In the Reports tab, select Sessions by Referral Source. In this report, you'll be able to see a breakdown of your store's traffic sources, including direct traffic. Pay attention to trends and changes over time to understand the impact of your marketing efforts on visitor acquisition.
Tips to increase direct traffic on Shopify
If you want to increase direct traffic to your Shopify store, here are some tips that will be useful:- Build brand loyalty : Offer excellent customer service, quality products, and exclusive promotions to drive visitors back to your store directly.
- Communicate your URL effectively : Make sure your URL is easy to remember and pronounce. Include it on your business cards, brochures, advertisements, and email signatures.
- Use email marketing : Send newsletters and promotions to your mailing list subscribers, including links to your e-commerce site. This will encourage users to visit your site directly from their inboxes while creating enough impact to make it stick in the user's mind. To get users to click on the links, we recommend that you write copy for the buttons in the email that is eye-catching enough so that the user will not resist clicking. Alternatively, you can rely on an email marketing agency to design the emails taking into account the best practices of this channel.
- Bet on offline advertising : Don't underestimate the power of advertising in traditional media, such as radio, television or print media, to promote your brand and increase direct traffic to your store.
